Samsung’s smartphone pricing in Indonesia moved notably higher in the first half of 2026, with the steepest adjustments landing in the entry-level and midrange lines. Compared with January 2026, July 2026 shows that nearly every model has drifted away from its earlier price point.
The sharpest changes are visible in the Galaxy A07 and Galaxy A17 series. At the same time, Samsung has also narrowed the room for official discounts on many devices that remain in the July 2026 catalog.
Galaxy A07 Moves Far Above Its Early-Year Price
The entry-level Galaxy A07 was reshuffled across its variants during the period. In January 2026, the LTE version with 4GB RAM and 128GB storage was priced at Rp1.65 million, while the 6GB/128GB variant sat at Rp1.95 million.
By July 2026, those prices had climbed to Rp2.4 million and Rp2.8 million. That shift pushes the model far above its opening position at the start of the year.
| Model | January 2026 | July 2026 |
|---|---|---|
| Galaxy A07 LTE 4GB/128GB | Rp1.65 million | Rp2.4 million |
| Galaxy A07 LTE 6GB/128GB | Rp1.95 million | Rp2.8 million |
| Galaxy A17 LTE 8GB/128GB | Rp3 million | Rp4 million |
| Galaxy A17 5G 8GB/256GB | Rp3.7 million | Rp5 million |
Galaxy A17 Series Jumps Even More
The Galaxy A17 family recorded an even larger increase. The Galaxy A17 LTE 8GB/128GB moved from Rp3 million to Rp4 million, while the Galaxy A17 5G 8GB/256GB rose from Rp3.7 million to Rp5 million in early July.
That change underlines a wider repositioning of Samsung’s midrange lineup, where newer generations are taking over at noticeably higher price points. For buyers tracking the series, the gap between old and new pricing has become hard to ignore.
Premium Models Hold Steady, But Options Are Tight
At the premium end, the Galaxy S25 Ultra 256GB remains at Rp23 million. Its price is unchanged from the minor increase earlier in the year, keeping it as one of the more established choices in the upper segment.
The arrival of the Galaxy S26 Ultra at Rp25 million also limits any further upward movement for the S25 Ultra. For shoppers looking at premium Samsung phones, older flagships still appear to offer a more competitive route than the latest model.
Older Devices Are Being Phased Out
According to teknologi.bisnis.com, Samsung has effectively retired the Galaxy A16, A26, and A56, replacing them with the Galaxy A37 and A57 series. Those successors now sit in the Rp6 million to Rp8 million range.
That transition shows that Samsung’s 2026 pricing structure is being shaped not only by simple price increases, but also by a broader shift in product lineup. The result is fewer choices at older price levels and more new devices positioned higher than their predecessors.
Across January and July 2026, the pattern is clear: prices are climbing in multiple segments, legacy models are fading out, and fresh devices are entering the market at a noticeably higher tier.
