Xiaomi has lifted its 2026 smartphone sales target to about 110 million units, up from its earlier goal of roughly 90 million units. The revised plan rests on expectations that memory prices may begin to stabilise after a period of supply pressure.
The company is seeking around 20 million additional handset sales beyond its previous target. Entry-level smartphones are expected to provide most of that added volume, making lower-priced devices central to the strategy.
A Larger Goal Despite a Weak First Quarter
The higher target comes after Xiaomi shipped 33.8 million smartphones in the first quarter of 2026. That figure represented a year-on-year decline of 19.2%, underlining the pressure the company has faced from elevated component costs.
Memory and storage shortages had raised production expenses across the global smartphone industry. Those costs were not limited to manufacturers, as more expensive components also contributed to higher handset prices for consumers.
| Indicator | Figure | Context |
|---|---|---|
| 2026 sales target | About 110 million units | Xiaomi’s revised target |
| Previous target | About 90 million units | Earlier 2026 plan |
| First-quarter 2026 shipments | 33.8 million units | Down 19.2% year on year |
The difference between Xiaomi’s new and previous targets is significant because it reflects a more optimistic assessment of the component market. More predictable memory costs could allow the company to plan production and pricing with greater confidence.
According to a GSM Arena report cited by Beritasatu.com, the bulk of Xiaomi’s increased target will be supported by the entry-level segment. This focus suggests that broad market reach, rather than premium configurations, will be crucial to the company’s volume ambitions.
How Memory Costs Raised the Stakes
Xiaomi President Lu Weibing had previously said the company needed to pay about 1,500 yuan more for a component package containing 12 GB of RAM and 512 GB of storage. The comparison referred to costs in the first quarter of 2025.
The increase illustrated how sharply higher-capacity memory configurations could affect smartphone makers. Tight supply conditions were also said to have resulted in some products being cancelled or sold only in limited availability.
Such cost pressure forces manufacturers to make difficult decisions about device specifications, pricing and market supply. A more stable component environment could reduce the need for further price increases while improving the availability of phones.
Potential Relief for Buyers and Manufacturers
If memory prices genuinely settle, Xiaomi may have more room to pursue its expanded 2026 goal without adding as much pressure to retail prices. The prospect is particularly relevant for entry-level smartphones, where component costs can have a strong effect on affordability.
Consumers could benefit if RAM and storage expenses no longer push handset prices higher. Manufacturers, meanwhile, would gain more flexibility to restore sales momentum in markets affected by costly components.
Xiaomi’s 110 million-unit target therefore depends on more than demand alone. The durability of memory-price stabilisation will be a key factor in determining whether the company can turn its more ambitious plan into actual shipments.