HONOR Launches New Experience Store at Emporium Pluit Mall to Enhance Customer Access

HONOR Introduces New Experience Store in Emporium Pluit Mall

HONOR has officially opened its latest Experience Store at Emporium Pluit Mall, Jakarta Utara, starting November 14, 2025. This move highlights HONOR’s ongoing aggressive expansion in Indonesia’s retail market less than a year after its return.

Previously, HONOR had launched physical stores at Gandaria City, Bintaro XChange Mall, and Cibinong City Mall, emphasizing its commitment to bringing consumers closer to their products. Justin Li, President of HONOR South Pacific, stated, “The grand opening of this store is a part of our sustainable strategy to broaden public access to HONOR’s products and services.” He noted that integrated store networks will enhance customer experiences from product trials, consultations, transactions to after-sales services.

Innovative AI Features for Hands-On Experience

The new store prominently showcases HONOR’s AI-powered devices, particularly the HONOR 400. Customers can try features such as Magic Portal, which enables drag-and-drop between apps, and AI Translate for instant text and conversation translation.

AI Imaging functions like AI Eraser 2.0, AI Outpainting, and AI Zoom allow users to capture clearer, more creative, and detailed photos. Staff members provide personalized consultations to help visitors select devices that fit their daily needs. This approach ensures a customer-centric experience directly in-store.

Grand Opening Promotions Offer Significant Value

HONOR runs a special promotion from November 14 to 23, 2025, on the second floor of Emporium Pluit Mall. The event allows buyers to upgrade their devices affordably and enjoy exclusive perks.

Key offers include:

1. Discounts up to approximately $270 (Rp4,000,000).
2. Free HONOR Pad X8a with each purchase of HONOR Magic V3.
3. Complimentary HONOR Watch Fit for purchases above Rp10,000,000 (~$675).
4. Limited gifts such as CORKCICLE Tumblers and Mystery Gifts for the first 100 buyers of HONOR Pad products.

Additional programs feature trade-in options with cashback up to Rp400,000 (~$27) and vouchers worth Rp600,000 (~$40). Payment plans include 0% installment for up to 12 months via multiple financing platforms and special discounts plus extended installments up to 24 months for BCA and Mandiri bank users.

Integrated After-Sales Service for Consumer Convenience

Besides expanding its retail network, HONOR strengthens after-sales service with integrated service centers at its Gandaria City Experience Store. Consumers can try products, receive consultations, and have repairs done in one location.

Currently, HONOR operates 12 authorized service centers strategically located across major Indonesian cities. For users far from these centers, postal service options enable device repairs without the need to visit stores physically. This service ensures rapid and reliable technical support nationwide.

Expansion Plans Target Surabaya and Beyond

HONOR plans to extend its Experience Store footprint outside Jakarta, with Surabaya scheduled as the next city for store launches in 2026. Further expansions aim to provide consistent access to official devices and after-sales service across Indonesia.

The expanding physical presence is a strategic move to solidify HONOR’s brand position nationally. It reflects the importance of offline interaction in strengthening consumer relationships, especially amid rising demand for AI-driven devices.

Summary of Key Product Offers During Grand Opening

Prices converted from Indonesian Rupiah based on exchange rates at the time of writing.

This comprehensive approach combining store expansions, innovative product demonstrations, attractive promotions, and superior customer services situates HONOR as a competitive player in Indonesia’s tech retail sector. The Emporium Pluit Experience Store serves as a key hub for consumers to access the latest AI-enhanced devices and seamless support services under one roof.