LG Electronics Indonesia celebrates 35 years of delivering products that meet the highest global standards. The company’s commitment to uncompromising quality control is rooted in the philosophy shared by LG’s founder, Koo In Hwoi, who believed that if one product is defective, it implies all others in the batch may be faulty. This principle drives LG to ensure every product they release is reliable and high performing.
Ha Sang-chul, President of LG Electronics Indonesia, emphasizes that quality has been the foundation for the company’s longevity and growth over more than three decades. LG maintains comprehensive infrastructure based on global standards, ensuring each product offers precision and consistent excellence. Their focus is not simply a slogan but a systemic practice embedded in all business lines. LG consistently innovates to exceed industry benchmarks and meet the increasingly discerning expectations of Indonesian consumers.
Local R&D Strengthens Innovation for Global Markets
In 2023, LG established a Research and Development (R&D) center in Indonesia to boost local innovation and support global technology testing. This facility plays a crucial role in developing premium display technologies such as OLED, QNED, and Ultra HD. The R&D team performs extensive tests to enhance color accuracy, brightness, and image sharpness, aligning with global quality standards and evolving customer demands.
The center also conducts rigorous durability testing. These tests simulate long-term use, extreme temperature and humidity conditions, and impact resistance. This comprehensive approach ensures LG products adapt well to Indonesia’s tropical climate without compromising performance or durability.
Local Production Adheres to Korean Quality Control System
LG operates two main manufacturing plants in Tangerang and Cibitung, West Java, producing home appliances, commercial displays, and air conditioning units through local partnerships. Both facilities strictly apply the LG Korean Quality Control System, a golden standard that guarantees long-term product reliability. The system covers all steps from raw material inspection to final product testing, ensuring adherence to ISO 9001 and international safety regulations.
LG’s quality control is proactive, not merely reactive. The team investigates root causes of any issues to prevent repetition and oversees logistics to ensure products reach consumers in optimal condition. This holistic quality approach reflects LG’s global production philosophy.
Comprehensive Approach Extends to Customer Service
LG’s dedication to quality extends beyond manufacturing to customer education and after-sales service. The LG HVAC Academy trains commercial AC technicians with deep technical knowledge and product expertise. This initiative helps maintain installation and maintenance standards for peak product performance and customer satisfaction in the long term.
Support services include over 190 authorized service centers across Indonesia, mobile service units, 24-hour hotlines, and WhatsApp call support. A standout innovation is the Evening Service program, which offers repair services during late hours to accommodate busy customers.
Consumer Trust Built on Proven Quality
Ha Sang-chul highlights that LG’s relentless focus on quality aims to sustain and deepen Indonesians’ trust. Over 35 years, product reliability and exceptional service have driven LG’s growth in the country.
This view aligns with consumer watchdog YLKI’s perspective. Niti Emiliana, Chairperson of YLKI, points out that today’s consumers are more cautious, especially in uncertain economic times. Companies must demonstrate genuine quality, accountable service, and transparent communication to earn trust grounded in evidence—not just promises.
LG Electronics Indonesia’s 35-year journey exemplifies how adherence to stringent quality controls, local innovation, advanced manufacturing, and robust customer care converge to deliver products that meet global standards. This strategic approach continues to strengthen their position in the Indonesian market and beyond.
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