Affordable Electronics Shopping! Midea Offers 20% Discount on ACs, Refrigerators, and Washing Machines
As the year-end approaches, Midea launches an exciting national promotional campaign called "Midea Super Hebat, Hemat Belanja Akhir Tahun," running from October 1 to December 31, 2025. This program features discounts of up to 20% on the entire range of Midea products, applicable across all sales channels, both online and offline.
Demand for household electronics typically surges during the year-end period. This trend is driven by the long holiday season, Christmas, and New Year’s preparations, as well as consumer interest in upgrading to more energy-efficient and durable devices. Midea leverages this moment by providing substantial discounts to help Indonesian families access affordable home appliances.
Comprehensive Discounts Across Key Product Lines
The promotion includes a variety of popular appliances such as energy-saving air conditioners, large-capacity refrigerators, and efficient washing machines. According to Hendry Wijaya, Head of Product Management at Midea Electronics Indonesia, "Consumers prefer selecting products that are energy efficient and long-lasting during the year-end. Our national promo and roadshow give them an opportunity to experience Midea’s latest technology first-hand while enjoying significant savings."
This broad discount is supported by Midea’s commitment to innovation, product durability, and optimized after-sales service available nationwide.
Engaging Roadshow Event in Major Cities
Adding to the promotional efforts, Midea is organizing the “Midea Super Hebat” roadshow across five major Indonesian cities: Jakarta, Surabaya, Bandung, Yogyakarta, and Denpasar. The event runs from November 18 to December 7, 2025, and started at Mall Kelapa Gading 3, Jakarta, featuring special performances by Project Pop and Liza Natalia.
Visitors can participate in interactive activities including Zumba, Poundfit, cooking demonstrations, and product education sessions showcasing Midea’s advanced technological offerings. This hands-on experience aims to help consumers better understand the benefits linked to Midea’s household electronics.
Technological Benefits and After-Sales Support
Beyond price reductions, Midea guarantees customers receive modern appliances equipped with innovative technology designed for energy efficiency and longevity. The company also provides comprehensive after-sales services to ensure customer satisfaction and reliability in usage.
The campaign prioritizes improving quality of life by offering products that balance performance with affordability. The range includes small appliances optimized for everyday family needs, extending the promotional reach beyond just major white goods.
How to Maximize Your Savings
Consumers interested in Midea’s promotions should take advantage of the roadshow events to explore product displays and exclusive offers. The 20% discount applies to all Midea products, making this an optimal period to upgrade household appliances while enjoying cost savings equivalent to approximately $14 USD per $70 purchase.
Midea’s Strategy to Serve Indonesian Families
Through this national campaign and interactive roadshows, Midea aims to deepen its connection with consumers. The brand’s focus is on delivering accessible, energy-efficient, and durable electronics during a season when demand peaks. This approach supports families in making well-informed, economical choices for their home appliances ahead of the new year.
Consumers can shop confidently knowing that these deals combine affordability with trusted technology backed by Midea’s reputation for quality and service.
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