Apple is preparing a significant expansion in its entry-level product lineup, targeting the spring of 2026. According to Jeff Pu, an analyst at Haitong International Tech Research, the company plans to launch three main products focused on affordability and broader market reach.
The upcoming entry-level launches include the iPhone 17e, a new budget MacBook powered by an A-series chip, and the 12th generation iPad. These devices aim to fill the demand gap for reasonably priced Apple products globally.
iPhone 17e: Affordable Yet Upgraded
The iPhone 17e will succeed the current iPhone 16e, continuing Apple’s line of budget-friendly iPhones. It will feature the Apple A19 chip, an 18-megapixel front camera, and the new Apple-designed C1 modem. However, the hardware upgrades remain modest, as the "e" model prioritizes affordability over high-end features.
This device will maintain its role as a direct successor to the iPhone SE line, focusing on users who seek a balance between price and functionality. The launch signals Apple’s commitment to keeping entry-level iPhones accessible.
Entry-Level MacBook with A-Series Chip
In a move that excites many, Apple will introduce its first entry-level MacBook using the A18 Pro chip, initially developed for the iPhone 16 Pro. This 13-inch MacBook aims to disrupt the affordable laptop segment with its efficient, powerful chip.
To maintain a lower price point, reportedly between $699 and $899, Apple is expected to reuse older display components and limit the RAM to 8GB. The laptop will come in multiple colors—silver, blue, pink, and yellow—and feature a single USB-C port, balancing performance and cost.
12th Generation iPad with Apple Intelligence
Apple’s 12th generation iPad will also launch in spring 2026 featuring the A18 chip. A notable update is the inclusion of "Apple Intelligence," an AI feature previously limited to high-end Apple devices.
Design-wise, the new iPad will closely resemble its predecessor, focusing on internal upgrades rather than aesthetic changes. This evolution makes Apple’s AI technology more accessible across entry-level products.
Future Product Release Timeline
Rumors indicate Apple will adopt a staggered release strategy for upcoming products. While the iPhone 17e, the new MacBook, and 12th generation iPad debut in early 2026, the iPhone 18 Pro and Apple’s first foldable iPhone are expected in the second half of 2026. Regular iPhone 18 models, including the iPhone 18e and iPhone Air 2, may follow in early 2027.
Summary of Expected Entry-Level Devices for 2026
| Product | Key Features | Estimated Price (USD) | Release Period |
|---|---|---|---|
| iPhone 17e | A19 chip, 18MP front camera, C1 modem | Not specified, budget line | Spring 2026 |
| MacBook entry-level | A18 Pro chip, 13-inch display, 8GB RAM | $699 – $899 | Spring 2026 |
| iPad 12th generation | A18 chip, Apple Intelligence AI | Not specified | Spring 2026 |
Apple’s strategic move to broaden affordable options reflects a response to global market trends favoring devices that offer excellent value without sacrificing performance. Introducing Apple Intelligence AI and powerful A-series chips in entry-level products may enhance competitiveness against rival brands.
This expansion aims to attract new users while reinforcing Apple’s stronghold in the mid-range device segment. The lineup also makes it easier for consumers with budget constraints to access Apple’s ecosystem.
As Apple prepares to launch these products, the tech community will closely monitor how the company balances cost, innovation, and ecosystem integration across its new entry-level devices.
