Poco Indonesia has officially launched its flagship smartphone, the Poco F8 Ultra, targeting the premium market segment while maintaining its reputation for top-tier price-to-performance value. The Poco F8 Ultra is priced at IDR 11,599,000, approximately $771 USD, and is available in a single configuration with 16GB RAM and 512GB storage. This move marks Poco’s strategic entry into the high-end smartphone arena with powerful specifications designed for demanding users.
Alongside the Ultra model, Poco also introduced the Poco F8 Pro, priced at IDR 8,599,000 (around $572 USD) featuring 12GB RAM and 512GB storage. The launch event, themed “UltraPower Ascended,” highlighted Poco’s ambition to push the boundaries of mobile performance and innovation within Indonesia’s crowded smartphone market.
Extreme Performance with Dual Chipsets
The Poco F8 Ultra is powered by Qualcomm’s cutting-edge Snapdragon 8 Elite Gen 5 chipset, fabricated using a 3nm process. This chipset promises up to a 30% CPU performance improvement compared to its predecessor. To enhance visual processing and gaming capabilities, Poco integrates a secondary processor called VisionBoost D8. This dual chipset architecture ensures smooth frame rates even during graphically intensive games, offering a stable and immersive gaming experience.
Novita Krisutami, PR Manager of Poco Indonesia, emphasized the ambitious spirit behind the new series: “Poco F8 Series comes with a Fearless mentality. Through UltraPower Ascended, we want to show that true power potential is limitless.” This statement reinforces Poco’s focus on delivering extreme power and reliability in their newest flagship.
Advanced Audio and Brilliant Display Technology
One of the standout features of the Poco F8 Ultra is its collaboration with Bose, delivering a premium audio experience. Unlike typical software partnerships, the Ultra model includes a dedicated 2.1 channel sound system composed of stereo speakers and an independent rear subwoofer. This setup provides deeper bass and clearer sound, elevating multimedia consumption.
Visually, the Poco F8 Ultra features a 6.9-inch Poco HyperRGB AMOLED screen paired with an M10 panel. It is touted as one of the brightest smartphone displays available today, reaching a peak brightness of 3,500 nits. The display supports an adaptive 120Hz refresh rate, which balances fluid visuals with power efficiency by adjusting the refresh rate dynamically depending on content.
Impressive Camera System and Massive Battery
The Poco F8 Ultra is the first in the Poco F series to include a 5x telephoto periscope lens, featuring a 50MP Light Fusion 950 sensor with Optical Image Stabilization (OIS). The rear camera setup supports up to 8K video recording, appealing to content creators who demand high-quality video on handheld devices.
Powering this feature-rich device is a large 6,500mAh battery, one of the most sizable in the flagship segment. The battery supports fast charging technologies, including 100W HyperCharge via cable and 50W Wireless HyperCharge, enabling rapid top-ups in various charging scenarios. Additionally, Poco employs an IceLoop 3D dual-channel cooling system, ensuring the device remains cool under heavy loads like extended gaming sessions.
Availability and Purchase Incentives
The Poco F8 Ultra comes in two color options: Classic Black and Denim Blue, both featuring premium textures that enhance the device’s elegant look and feel. Sales officially began on February 5, 2026, at 12:00 PM Western Indonesian Time through Poco’s official website Mi.co.id and various major e-commerce platforms across Indonesia.
Early buyers will benefit from exclusive perks such as VIP after-sales service and authentic accessory bundles, enhancing the ownership experience. These offerings underline Poco’s commitment to providing comprehensive value alongside cutting-edge hardware.
Key Specifications at a Glance
| Feature | Specification |
|---|---|
| Processor | Snapdragon 8 Elite Gen 5 + VisionBoost D8 Dual Chipset |
| RAM & Storage | 16GB RAM, 512GB Internal Storage |
| Display | 6.9-inch Poco HyperRGB AMOLED, 3500 nits peak brightness, 120Hz adaptive refresh rate |
| Camera Setup | Triple rear cameras with 50MP periscope telephoto (5x optical zoom) and 8K video recording |
| Battery and Charging | 6500mAh battery, 100W wired + 50W wireless charging; IceLoop 3D cooling system |
| Audio | 2.1 channel Bose system with stereo speakers and rear subwoofer |
| Price in Indonesia | IDR 11,599,000 (~$771 USD) |
| Color Options | Classic Black, Denim Blue |
The Poco F8 Ultra positions itself as a formidable contender in the premium flagship category. With its cutting-edge Snapdragon 8 Elite Gen 5 processor, innovative dual-chipset design, premium Bose audio, high-brightness display, and robust camera system, it caters well to power users and content creators. The pricing strategy blends aggressive specs with relatively competitive costs, aiming to attract tech enthusiasts in Indonesia and possibly beyond.
Poco’s move into the premium segment reflects robust confidence in their technological prowess and brand appeal. The Ultra offers a package that combines extreme multimedia capabilities, gaming performance, and system longevity. Its availability through multiple online channels and attractive early purchase incentives further demonstrate Poco’s readiness to challenge established premium players.
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