Samsung’s next midrange lineup is starting to take shape, and the latest leak gives a clearer picture of what buyers can expect from the Galaxy A57 and Galaxy A37. The two phones are set to launch on March 25, and a hands-on video filmed in Vietnam has now revealed early details about pricing, design, and key hardware choices.
The leak suggests Samsung is not trying to reinvent the Galaxy A series this year. Instead, the company appears to be focusing on small but meaningful refinements, including thinner bodies, updated chipsets, and the same long software support that has become one of Samsung’s strongest competitive points in the midrange market.
Early pricing points to a step up
The first concrete detail from the leaked video is pricing. The Galaxy A37 8GB/128GB is shown with a price of 10,990,000 VND, while the Galaxy A57 8GB/128GB is listed at 12,490,000 VND.
Converted roughly into USD, those figures come to about $431 for the A37 and $490 for the A57, using an exchange rate of around 25,500 VND to $1. That places both models solidly in the upper midrange, and it also shows a noticeable increase over the previous generation.
For comparison, the Galaxy A36 launched at 8,290,000 VND, or about $325, while the Galaxy A56 started at 9,990,000 VND, or around $392. The jump is not small, so Samsung may need to justify the increase with better performance, improved build quality, or stronger long-term value.
What the leak says about design
The hands-on footage suggests Samsung is keeping the Galaxy A family’s familiar visual identity intact. Both the A57 and A37 still use the Key Island design language that has defined recent Galaxy A phones, which means recognizable side framing and a clean rear layout.
At the same time, the new models look slightly thinner than their 2025 predecessors. The trade-off appears to be a camera module that protrudes a bit more, which is common as phone makers try to balance slimmer bodies with larger sensors and improved optics.
In practical terms, this means Samsung is not chasing a dramatic redesign. Instead, it seems to be polishing the formula that already works for the series, especially for buyers who want a premium feel without stepping into flagship pricing.
The leaked video also showed the contents of the retail box, which reportedly include only the essentials: a cable, a SIM ejector tool, and a user manual. That is in line with Samsung’s current shipping strategy and broader industry trends toward minimal accessories.
Key hardware differences between the two models
The Galaxy A37 looks like the more straightforward of the two, but it still gets an important internal change. Samsung is reportedly replacing the Snapdragon 6 Gen 3 with the Exynos 1480, a chip that may sound familiar because it was previously used in the Galaxy A55.
That makes the A37’s performance story more nuanced. On one hand, Exynos 1480 is not a brand-new platform, so it may not feel like a major leap on paper. On the other hand, Samsung could still tune the chip well enough to deliver smoother daily use, better thermal control, and solid battery efficiency in the kind of tasks most midrange buyers actually care about.
The Galaxy A57 takes a more ambitious step. It is expected to use the new Exynos 1680 chip, which should be positioned above the A37’s platform and help the phone justify its higher price. The A57 also gets a metal frame, while the A37 keeps a plastic frame, which reinforces Samsung’s usual strategy of separating the more premium model through materials and performance headroom.
- Galaxy A37: Exynos 1480, plastic frame, 8GB/128GB base model.
- Galaxy A57: Exynos 1680, metal frame, 8GB/128GB base model.
- Both phones: 6.7-inch 120Hz displays, 50MP main camera, and Android 16.
Display and battery remain familiar
Samsung seems confident enough in the current formula to keep the screen size unchanged. Both devices are said to carry a 6.7-inch display with a 120Hz refresh rate, which is already one of the standard strengths of the Galaxy A line.
The Galaxy A37’s panel is also expected to reach 1,200 nits of brightness, matching the kind of outdoor visibility many users expect in this price class. The phone keeps a 5,000mAh battery and supports 45W wired charging, which should help it stay competitive against rivals that often focus on either battery life or charging speed, but not both.
The A57 is likely to use a very similar display setup, which is not a bad thing if Samsung pairs it with better color tuning and stronger power efficiency. For many buyers, the real difference between the two phones will likely come down to performance consistency, build quality, and camera processing rather than raw screen specifications.
Camera setup looks unchanged on paper
One of the more surprising parts of the leak is that Samsung may be using the same camera configuration on both phones. The reported setup includes a 50MP main camera, an 8MP ultrawide lens, a 5MP macro camera, and a 12MP front camera for selfies and video calls.
Both phones are also expected to support 4K video recording at 30 frames per second. That puts them in a respectable position for content creation in the midrange category, especially for users who value social media filming, casual travel video, and sharper front-camera output.
The challenge is that the hardware list alone does not tell the whole story. Samsung’s image processing often matters as much as sensor count, and the Exynos chips inside both phones could influence how well the devices handle HDR, noise reduction, and low-light output.
Software support continues to be a major selling point
Another area where Samsung continues to stand out is software commitment. Both the Galaxy A57 and A37 are expected to receive six years of operating system updates, which is a major advantage in the midrange segment.
That update promise matters because it extends the usable lifespan of the phone well beyond the standard upgrade cycle that many competitors still offer. For buyers who keep their devices for years, extended support can matter more than a small bump in benchmark scores.
The Galaxy A57 is also expected to launch with Android 16 and One UI 8.5, which suggests Samsung wants to keep the A series closely aligned with its newer software features. That can help the phone feel more current at launch, especially if Samsung continues to share interface elements with its flagship lineup.
What the leaks suggest about Samsung’s strategy
Taken together, the Galaxy A57 and A37 appear to follow a familiar Samsung pattern. The company is using modest hardware upgrades, subtle design changes, and long software support to keep the Galaxy A line relevant without pushing it too close to flagship pricing.
That approach may work if the final tuning is right. The A37 will need to prove that the Exynos 1480 is still a practical choice for everyday use, while the A57 will have to show that its new chip and metal frame bring enough value to justify the higher asking price, especially as the midrange market becomes more crowded and more aggressive on specs.
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