Huawei has confirmed that its upcoming flagship phones, the Pura 90 Pro and Pura 90 Pro Max, will debut in China on April 20. The early reveal already gives a clear picture of the company’s direction, with a familiar design language, bold new color options, and memory configurations that go as high as 16GB RAM.
The announcement also suggests Huawei wants to keep the Pura line visually distinct in a crowded premium market. The triangular rear camera module returns again, reinforcing a signature look that first gained attention on the previous Pura generation.
A familiar design, but with a fresher finish
Huawei does not appear to be changing the core identity of the Pura series. The triangular camera island remains the main visual cue, and that choice helps the phones stand out from other flagship models that often follow more conventional camera layouts.
In the premium smartphone segment, design still plays a major role in buying decisions. Huawei seems to be using that advantage deliberately, aiming to make the Pura 90 Pro series look recognizable even before a user sees the branding.
Pura 90 Pro Max color options
The Pura 90 Pro Max will reportedly launch in five colorways, giving buyers a wider range of styles. The options are Obsidian Black, Dawn Gold, Purple Sunset, Orange Ocean, and Emerald Lake.
- Obsidian Black
- Dawn Gold
- Purple Sunset
- Orange Ocean
- Emerald Lake
The first two colors use a solid finish, while the remaining three come with a gradient effect. That mix points to a clear strategy: Huawei wants to appeal both to users who prefer a classic premium look and to those who want something more expressive.
Pura 90 Pro gets a slightly different identity
The standard Pura 90 Pro will come in four colors rather than five. The listed options are Mulberry Black, Coconut White, Orange Soda, and Pink Guava.
- Mulberry Black
- Coconut White
- Orange Soda
- Pink Guava
Like the Pro Max, the Pro model combines solid and gradient finishes across the lineup. The narrower palette may help position the Pro as the more restrained option, while the Pro Max feels more attention-grabbing and premium.
Memory configurations point to a high-end focus
Huawei is also giving both models similar memory options, which reinforces their flagship status. The lineup starts with 12GB RAM paired with 256GB of storage and rises to a top-tier 16GB RAM and 1TB storage variant.
The full configuration list that has been revealed so far is as follows:
| RAM | Storage |
|---|---|
| 12GB | 256GB |
| 12GB | 512GB |
| 16GB | 512GB |
| 16GB | 1TB |
That 16GB RAM option is the headline detail for power users. It should support heavy multitasking, demanding apps, and large media workloads, especially for buyers who keep many apps active at once.
What Huawei has not revealed yet
Huawei has not confirmed the chipset, battery size, camera hardware, or software features for the Pura 90 Pro series. Those details are likely to be saved for the launch event, which is a common approach in the smartphone industry when brands want to maintain interest until the final announcement.
The missing specifications matter because the Pura line has often relied on imaging performance to compete in the flagship segment. If Huawei pairs the new design and large memory options with strong camera upgrades, the series could attract serious attention from premium phone buyers in China.
Pre-orders are already live in China
Pre-orders for the Pura 90 Pro series are already open through Huawei’s official online store in China. That usually signals that the launch timeline is close and that the company is preparing for a quick sales rollout after the event.
At this stage, the Pura 90 Pro and Pura 90 Pro Max are shaping up as style-focused flagships with practical high-end specifications. The April 20 launch should fill in the remaining gaps, including the processor, camera system, battery details, and whether Huawei plans to add any software or AI features to strengthen the series’ appeal.