Infinix is taking a split strategy with the NOTE 60 Series, positioning the lineup for users with very different priorities in mind. Rather than presenting one uniform package, the brand is offering three distinct variants: NOTE 60 Ultra, NOTE 60 Pro Pininfarina Edition, and NOTE 60 Pro Exclusive Yuna Gift Box.
That approach signals a shift beyond raw specifications. Infinix is also leaning into design, lifestyle appeal, and collectible value, while still keeping performance and camera hardware at the center of the message.
Different roles inside one family
The clearest sign of that strategy is how each model serves a separate audience. NOTE 60 Ultra is aimed at buyers who want the most complete and most aggressive package in the series, while the Yuna Gift Box is built for users who value exclusivity and fan-oriented collectibles.
Country Manager Infinix Indonesia, Tommy Xiong, emphasized that users are no longer judging devices only by numbers on a specification sheet. The more important question, he said, is whether a device fits their lifestyle and daily needs.
NOTE 60 Ultra leads with hardware and accessories
Among the three, NOTE 60 Ultra stands at the top of the lineup. It combines design, camera capability, and battery endurance in what Infinix describes as its strongest package in the NOTE 60 Series.
One of its main visual and functional highlights is the World’s First Uni-Chassis Camera Module. The module was developed with Pininfarina, the automotive design firm known for a premium and distinctive style.
Infinix also adds a more complete retail bundle through the Ultra Exclusive Box. The package includes a charger, cable, case, custom SIM ejector, wireless charging pad, and a car charging stand.
The imaging system is led by a 200MP Ultra Resolution main camera paired with a periscope camera. Infinix says the setup supports up to 100X zoom, giving the device a strong focus on photography and long-range capture.
Power is another major selling point. NOTE 60 Ultra carries a 7,000mAh battery, supported by 100W fast charging and 50W wireless charging.
Pininfarina Edition puts styling first
If NOTE 60 Ultra is framed as the most feature-packed model, the NOTE 60 Pro Pininfarina Edition takes a different route. This variant treats design as the main attraction and builds its identity around a stronger automotive-inspired character.
The model comes in Signature Torino Black, uses a Kevlar material pattern, and features red anodized accents on the camera module. Infinix also adjusts the interface so the overall look and feel matches the same design direction.
Under the hood, the device uses Snapdragon 7s Gen 4 5G. That makes it suitable for everyday use as well as more demanding tasks.
Its display is a 144Hz 1.5K Ultra HDR panel with Active Matrix Display, while heat management is handled by a 3D Ice Core VC Chamber. The camera setup uses a 50MP OIS Night Master main sensor, and the battery holds 6,500mAh with 90W wired charging and 30W wireless charging.
Yuna Gift Box is built around collection value
The NOTE 60 Pro Exclusive Yuna Gift Box follows a very different logic. Instead of focusing on the highest specs or the strongest design theme, it targets users who see a phone as part of their identity and collection.
Technically, the device keeps the same performance base as the standard NOTE 60 Pro. Its difference lies in the collaboration with Global Brand Ambassador Yuna and the special package built around that partnership.
The box includes printed polaroids in several designs, an exclusive postcard, a Yuna-themed phone case, and a photo binder. Infinix also includes a mini postcard with an authentic signature at random for lucky buyers.
The company says the value of the collection bundle is more than Rp1,299,000, making it an edition that emphasizes emotional appeal and exclusivity as much as utility.
Sales rollout begins through offline and online channels
Infinix scheduled offline sales for the full NOTE 60 lineup to begin on 22 April 2026 through Infinix Official Offline and Partner Stores. The first online sale with special pricing is set for 29 April 2026 at 00.00 WIB.
Taken together, the three models show how Infinix is dividing the NOTE 60 Series into separate paths. NOTE 60 Ultra is built for users who want premium performance and the fullest feature set, the Pininfarina Edition is aimed at design-focused buyers, and Yuna Gift Box is positioned for collectors who value the package as much as the phone itself.