A fresh look at iBox pricing shows that not every iPhone is moving in the same direction. While the newest iPhone 17 keeps its full-price position on the listed variants, several older models have become significantly cheaper, and one premium model has seen a sharp drop that changes the buying equation.
The most striking shift comes from the high-end segment. The iPhone 16 Pro Max 512GB has fallen to Rp23.999.000 from Rp30.999.000, a 23 percent cut that makes it far more attractive for buyers who want a large-screen premium model without paying the current price of the latest generation.
Newer models remain expensive
The iPhone 17 itself has not received any discount in the listed variants. The 256GB model is now priced at Rp17.499.000, up from Rp17.249.000 last month, while the 512GB version has moved to Rp22.249.000 from Rp21.999.000.
That means the newest series is still positioned at full price, even as other parts of the lineup move lower. For buyers comparing options across generations, the gap between the latest model and discounted older devices is becoming harder to ignore.
Older generations are becoming more competitive
The deepest markdown in the lineup appears on the iPhone 14 128GB, which now sits at Rp8.749.000 after a 30 percent cut from Rp12.499.000. The iPhone 14 512GB also dropped sharply, moving to Rp10.999.000 from Rp15.299.000.
The iPhone 13 128GB has also been reduced by 20 percent to Rp8.249.000 from Rp10.299.000. At these levels, both the iPhone 14 and iPhone 13 continue to stand out as the lowest-priced entry points in the current iBox listing.
iPhone 15 and iPhone 16 also move down
Price adjustments are not limited to the oldest models. The iPhone 15 range has also been lowered across the listed capacities, with the 128GB variant now at Rp11.999.000, the 256GB at Rp14.499.000, and the 512GB at Rp16.499.000.
The regular iPhone 16 line has followed the same pattern. Its 128GB version is listed at Rp14.499.000, the 256GB at Rp16.499.000, and the 512GB at Rp20.499.000, keeping it relevant for buyers who want a newer device without entering the Pro tier.
Pro, Plus, Air, and 16e pricing creates more options
The iPhone 16 Plus 128GB is now priced at Rp16.999.000 after an 11 percent reduction from Rp18.999.000. Its 256GB version is listed at Rp19.249.000, while the 512GB variant has dropped to Rp22.999.000 with a 10 percent discount.
The iPhone 16e has also been priced lower across all capacities. The 128GB model is at Rp10.749.000, the 256GB at Rp13.249.000, and the 512GB at Rp17.249.000, making it one of the more accessible newer options on the board.
In the premium segment, the iPhone 16 Pro 128GB is now Rp17.499.000, while the 256GB and 512GB versions are Rp19.999.000 and Rp23.499.000. The iPhone 16 Pro Max 256GB is listed at Rp20.499.000, the 512GB at Rp23.999.000, and the 1TB at Rp27.999.000, while the iPhone Air 256GB is priced at Rp16.999.000 and the top 1TB version at Rp25.999.000.
The most noticeable prices in the current list
Among the figures that stand out most are the iPhone 14 128GB at Rp8.749.000, the iPhone 13 128GB at Rp8.249.000, and the iPhone 16e 128GB at Rp10.749.000. At the other end of the scale, the iPhone 17 Pro Max 2TB is listed at Rp44.499.000, making it the most expensive model in the iBox pricing update.
The overall picture is clear: the newest iPhone 17 remains at full price, but several older lines have become more affordable. That shift gives buyers a wider spread of choices, from budget-friendly entry models to discounted Pro and Pro Max variants.
