HAKII is entering Indonesia with a product lineup aimed at people who move, train, commute, and spend time outdoors. The brand is not positioning itself as a standard audio wearable maker, but as a sports-focused audio option built around activity.
The product direction is centered on open-ear air conduction technology. That approach lets users keep listening while staying aware of their surroundings, which suits daily mobility as well as exercise.
Built for more than just listening
William Hadibowo, Director, Representative HAKII Indonesia, said the brand’s focus is on sports and the needs of active users. He added that HAKII’s innovation is built around sport, including activities ranging from running to swimming.
That positioning is summarized in the brand message, “Made for every move. All in motion.” HAKII also targets a broad set of use cases, including sports, commuting, cycling, and daily lifestyle.
According to William, sports require audio devices that work differently from ordinary products. For that reason, HAKII places usage function at the center of the product experience, not sound quality alone.
Six models, each with a different role
In Indonesia, HAKII is arriving exclusively through Blibli with six wearable audio accessories. The lineup is split across general-use models and devices tailored to specific activities.
HAKII LINK and HAKII CPODS are open-ear wireless earbuds for active users and everyday needs. These two are intended for consumers who want a flexible device for routine use.
For more specific sports needs, HAKII brings MIX OG for fitness users. SOLE is aimed at running and active sports, while LIGHT II uses air conduction technology for similar use cases.
The most niche model in the lineup is HAKII WIND IIS. It targets cyclists and outdoor enthusiasts as a smart cycling audio glasses product.
| Model | Positioning | Price |
|---|---|---|
| HAKII SOLE | Running and active sports | Rp1.199.000 |
| HAKII CPODS | Open-ear wireless earbuds for daily use | Rp1.299.000 |
| HAKII LIGHT II | Air conduction for active use | Rp1.399.000 |
| HAKII LINK | Open-ear wireless earbuds for active users | Rp1.599.000 |
| HAKII WIND IIS | Smart cycling audio glasses | Rp1.899.000 |
| HAKII MIX OG | Fitness-focused model | Rp2.499.000 |
Pricing and launch offers
HAKII’s entry pricing starts at Rp1.199.000 for HAKII SOLE. At the top of the range, HAKII MIX OG is priced at Rp2.499.000, while the other models sit between Rp1.299.000 and Rp1.899.000.
The brand is also making the products available through both the Blibli website and app, as well as Blibli Store locations. During the launch period, customers at Blibli Store can access special offers, including 0 percent installments for up to 24 months, Blibli Tiket Rewards, and free complete protection for up to 6 months.
With that setup, HAKII is clearly aiming at a market that values audio gear for movement rather than passive listening alone. Its Indonesia debut places sports, commuting, cycling, and lifestyle use at the center of the brand’s first push into the local market.
