Samsung is expanding its Samsung Art Store with 60 Moomins-themed works, giving compatible TVs a softer, more nostalgic presence in the home. The collection starts becoming available on May 18, 2026, for Samsung TVs that have access to the service.
For users of The Frame and other supported Samsung models, the update adds more than decoration. It turns the television into a digital display for art that carries an emotional pull, with Moominvalley now joining the growing catalog of visual pieces available on the platform.
A familiar world brought into the living room
The new selection places Moomin characters and their world directly onto Samsung screens. That means a living room can shift into something closer to a digital gallery, while still keeping the feeling of a home setting.
Samsung frames the addition as part of its effort to make the TV feel more personal. Instead of serving only as an entertainment device, the screen can also become a place to show art with warmth and character.
Classic illustrations, not a new interpretation
The Moomins are presented as digital artworks rooted in the original creative world built by Finnish artist and writer Tove Jansson. That background matters, because the collection connects the TVs to the source material rather than to a separate modern reinterpretation.
Samsung highlighted several works included in the lineup, among them “The Floating Theatre from Moominsummer Madness” (1982), “Hattifatteners from Finn Family Moomintroll” (1948), and “Garden Party from The Dangerous Journey” (1977). The range of years shows how different visual eras of the Moomins are now part of the same digital collection.
Why the collaboration fits Samsung Art Store
The addition also reflects how Samsung Art Store has broadened its scope. The platform is no longer limited to traditional art alone, but now includes visual content from widely recognized storytelling worlds with a strong fan base.
That direction makes the Moomins collection more than a decorative update. It gives users another way to personalize the TV screen with imagery that feels familiar, gentle, and emotionally resonant.
Values that still connect across generations
Moomin Characters Oy Ltd, the holder of the rights, emphasized why the series remains meaningful. Its Creative Director said the core of Moomin stories lies in kindness, curiosity, and emotional honesty, qualities that continue to resonate with audiences around the world.
The same perspective also points to the Moomins as an alternative to fast and highly optimized modern life. For people looking for meaning and a calmer way of seeing the world, the Moomin universe offers a human-centered answer.
Samsung’s view of the collection
Heeyeong Ahn, Vice President of the Visual Display Business at Samsung, said the world of the Moomins has long reminded people of optimism, togetherness, and finding beauty in everyday moments. Samsung wants to bring that feeling into the home through Samsung Art Store.
Ahn described the collection as immersive and inspiring. That approach fits Samsung’s wider idea of the TV as a digital canvas, where the screen can display art that feels both contemporary and emotionally familiar.
More choice for compatible TVs
The addition of 60 works gives users more ways to change the atmosphere of their space without needing new hardware. For owners of compatible Samsung TVs, the update is mainly about expanding what can appear on the screen.
Because the Moomins have a soft and easily recognizable visual identity, the collection may appeal both to long-time fans and to viewers who simply want a warmer mood in the living room. Samsung has not listed every title individually, but the new set is now part of the Samsung Art Store for supported TVs.
Source: www.sammobile.com-
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