Logitech has named Sinem Erdoğmuş Yavuz as regional director for Southeast Asia, with the appointment set to take effect on 1 April 2026. The role covers Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam.
The move places an executive with broad international experience at the center of Logitech’s growth strategy in one of the region’s most active technology markets. It also signals the company’s intent to keep its expansion in the area under a leader with a proven record across multiple countries and business categories.
A leader with deep cross-border experience
Sinem is known as a senior executive with a background in technology and consumer goods. Her career has involved a range of business functions that require strategy, execution, and adaptability across markets.
She holds a doctorate from Universidad Autónoma de Madrid in Spain, along with a master’s degree in economics and a bachelor’s degree in international relations from Marmara University.
Track record before the Southeast Asia role
Before taking on the Southeast Asia mandate, Sinem served as country head of Logitech Turkiye from 2021. During that period, Logitech’s business in Turkiye was said to have strengthened the brand’s position and delivered significant market growth.
Her leadership background extends beyond Logitech. She has also worked at 3M, Nestlé, Coca-Cola Bottling Group in the Middle East, and Vestel Iberia in Spain.
Why the appointment matters
Logitech’s choice reflects confidence in an executive who combines operational depth with experience in global companies. In Southeast Asia, the challenge will be to sustain growth momentum while keeping operations effective across six countries at once.
With that combination of international experience and regional responsibility, Sinem now becomes the new face of Logitech’s push to strengthen its business across Southeast Asia. The appointment gives the company a leader who has already managed complex markets and is now being asked to do so on a wider stage.
