Amazon has laid out an aggressive Prime Day 2026 lineup in India, and the steepest cuts are centered on premium devices. Among the biggest draws are the Samsung Galaxy S25 Ultra and the iPad Air, both positioned at prices far below their launch levels.
The sale runs for three days, from 4 July to 6 July, and access is limited to Prime members. Amazon says the event marks 10 years of Prime Day in India, with more than 15,000 products from over 300 brands and more than 500 new launches across categories.
Premium phones at the front of the campaign
The sharpest headline offer is the Samsung Galaxy S25 Ultra, which will start at Rs 84,999, down from its launch price of Rs 1,29,999. That is a reduction of around Rs 45,000, and Amazon is also offering up to 9 months of no-cost EMI on the device.
Another major phone deal is the OnePlus 13, listed from Rs 49,999 instead of its launch price of Rs 69,999. Amazon has also pointed to several other models that will be part of the sale, including the iPhone 17 series, OnePlus Nord 6, Redmi A7 Pro 5G, and iQOO 15R.
| Device | Prime Day Price | Launch Price | Notable Offer |
|---|---|---|---|
| Samsung Galaxy S25 Ultra | Rs 84,999 | Rs 1,29,999 | Up to 9 months no-cost EMI |
| OnePlus 13 | Rs 49,999 | Rs 69,999 | Featured smartphone deal |
| iPad Air with M3 chip | Rs 54,999 | Not stated | Bank discount up to Rs 3,000 |
| Sony Bravia 2 55-inch | Rs 52,999 | Not stated | Television discount |
| TCL QLED TV | From Rs 38,999 | Not stated | Television discount |
| JBL Bar 800 Pro | Rs 49,999 | Not stated | Soundbar offer |
Tablets, TVs, and audio join the discount wave
Beyond phones, Amazon is giving prominent placement to the iPad Air with M3 chip, which will be available from Rs 54,999. Buyers can also get an additional bank discount of up to Rs 3,000 on the tablet.
The company’s home entertainment lineup includes the Sony Bravia 2 55-inch television at Rs 52,999 and the TCL QLED TV starting at Rs 38,999. For audio, the JBL Bar 800 Pro soundbar is included at Rs 49,999.
Amazon is also extending the promotion into its smart home and streaming range. The Echo Dot 5th generation will sell for Rs 3,999, while the Echo Pop is priced at Rs 2,949.
The streaming lineup includes the Fire TV Stick HD at Rs 2,999 and the Fire TV Stick 4K Plus at Rs 4,499. These additions make it clear that Prime Day is not being framed as a phone-first event alone.
Bank discounts and cheaper Prime plans add more value
Amazon says buyers using eligible SBI and Axis Bank cards can receive instant discounts of up to 10 percent. Holders of the Amazon Pay ICICI Bank credit card will continue to get cashback benefits during the event as well.
The company has also lowered the entry price for new Prime members during the sale period. The annual Prime membership will be available at Rs 999, while Prime Lite is priced at Rs 599 per year.
For shoppers looking for the lowest-cost option, Prime Shopping Edition will be offered at Rs 299 per year. Since the sale is restricted to Prime members, the cheaper plans could make the promotion accessible to a wider group of buyers.
The timing and scale suggest Amazon is using Prime Day 2026 to push a broad mix of premium electronics, smart home gear, and membership sign-ups at the same time. For shoppers in India, the strongest attention will likely stay on the Galaxy S25 Ultra and iPad Air, but the wider slate of discounts shows that the event is built to cover far more than flagship phones.
