Apple is reportedly preparing one of its broadest product cycles in years, with around 20 new devices expected to arrive through 2027. The lineup points to a mix of familiar annual upgrades and more ambitious hardware shifts that could reshape key parts of the company’s ecosystem.
The most closely watched developments are not the usual iPhone and Apple Watch refreshes. Instead, attention is centering on a foldable iPhone, Apple’s first touchscreen MacBook, and a new category of smart glasses that would expand the company’s hardware strategy beyond its current core products.
Foldable iPhone becomes the headline move
One of the most discussed devices is the iPhone Ultra, a name that is being associated with Apple’s first foldable phone. Unlike the vertical fold format used by devices such as the Samsung Galaxy Z Fold, this model is said to use a much wider screen ratio.
When unfolded, the device is described as looking closer to an iPad mini than a conventional foldable phone. If that design reaches the market, it would mark a significant departure from Apple’s current approach to premium smartphones.
Touchscreen MacBook signals a major shift
Apple is also said to be developing a MacBook Ultra, which would become the company’s first laptop with a touchscreen. That would be notable because Apple has long avoided putting touch panels on its notebook line.
Moving in that direction would represent a meaningful policy change for a company that has traditionally kept the Mac and iPad experience separate. It would also give Apple a new way to position its laptops if the product arrives as reported.
Smart glasses and a smarter Siri
The planned lineup also includes Apple Glasses, a smart glasses product described with an oval camera and a dedicated frame design. The device is expected to sit within a broader new hardware ecosystem that Apple appears to be building around it.
Those devices are said to work alongside a much smarter Siri, suggesting that Apple is not only refreshing hardware but also strengthening the software layer that ties its products together.
Core products still follow the yearly cycle
Alongside the experimental devices, Apple is also reportedly developing iPhone 18 Pro and Apple Watch Series 12. Both are expected to stay on Apple’s annual release rhythm, with a target launch in September 2026.
At the same time, Apple is believed to be preparing updates for Apple TV and a new HomePod mini. That mix shows the company is still investing in household devices even as it explores more radical changes in mobile and computing.
Bloomberg report points to a staged rollout
The details were reported by Bloomberg senior technology journalist Mark Gurman in the weekly Power On newsletter. Apple has not publicly confirmed the product list or the timing behind it.
For the MacBook Ultra specifically, the timeline circulating points to early 2027. If that schedule holds, Apple’s next product wave would arrive in stages, with routine upgrades landing first and the more disruptive devices following later.