Honest and Visa have introduced the Honest Visa FIFA World Cup 2026 Limited Edition Credit Card, a licensed product built around the next FIFA World Cup. The card is aimed at football fans in Indonesia who want a more themed way to join the anticipation around the tournament.
The launch also reflects how strongly football resonates in Indonesia, where the sport has a large and loyal following. That makes a global event like the FIFA World Cup especially relevant in a market that already has a deep emotional connection to the game.
A limited-edition card designed as a fan experience
Rather than serving only as a payment tool, the new card is positioned as part of the wider FIFA World Cup 2026 fan experience. Honest says it is meant to offer access to prizes and official merchandise tied to the tournament.
The Honest Visa FIFA World Cup 2026 Limited Edition Credit Card also comes with an exclusive tournament-themed design. That gives it a collectible appeal while keeping it useful for everyday purchases.
Panji Puntadewa, Operations Director at PT Honest Financial Technologies, said the launch was intended to bring a product closer to the interests and lifestyle of people in Indonesia. He added that the FIFA World Cup 2026 is always a moment that draws major public attention.
Visa pushes the tournament experience closer to Indonesian consumers
Visa described the partnership as its latest effort to expand football experiences for consumers in Indonesia. As an official FIFA partner since 2007, Visa has regularly rolled out programs that connect fans with major moments in football.
Visa Indonesia Country Manager Vira Widiyasari said the program is part of the company’s effort to strengthen its position as a secure and innovative global payments network. She also said Visa wants to bring FIFA World Cup 2026 closer to fans in Indonesia through the limited-edition card and exclusive tournament experiences.
Daily spending can become part of the FIFA World Cup 2026 experience through the card. Dining at restaurants, shopping, using transport, and paying bills can all be tied to the program.
Points are based on transaction frequency, not spending size
One of the key differences in the program is Honest’s leaderboard system. Users can collect points through transactions made with the Honest Visa Credit Card, but rankings are not based on the size of each purchase.
Instead, the scoring is determined by how often the card is used. That means users have an equal chance to participate through a range of qualifying everyday transactions.
The users with the highest transaction activity in each phase of the tournament will have a chance to win official FIFA World Cup 2026 merchandise. The prizes include jerseys, official balls, caps, tumblers, and a Historical Ball Set valued at around Rp4.6 million.
With that structure, the card is more than a payment method. Honest and Visa are positioning it as a gateway to a themed experience tied to FIFA World Cup 2026, while also offering active users a chance to receive exclusive rewards.
The limited-edition launch shows how payment brands are moving deeper into the football lifestyle space. In Indonesia, major moments like FIFA World Cup 2026 are being used to combine daily transactions, fan identity, and more personal reward programs.
