Samsung appears to be reading the market more accurately than many rivals. Internal data from Samsung Electronics Indonesia shows that more than 70 percent of active users recommend the Galaxy Z Fold7 and Galaxy Z Flip7 to colleagues and peers.
The result suggests that the appeal of foldable phones is no longer limited to their design. Samsung says the strongest draw now comes from a wider display, adaptive Multimodal AI integration, and deeper personalization through One UI 8.
Fold7 and Flip7 are being used as daily work tools
In Indonesia, smartphones are increasingly expected to do more than handle calls and messaging. They now sit at the center of everyday productivity, especially for users who move quickly between virtual meetings, documents, and chats.
That shift is where the foldable format starts to stand out. Samsung positions the Galaxy Z Fold7 as a hybrid device built for heavy multitasking, with Multi-Windows Viewing Experience designed to make work sessions more flexible.
Its large main display can open up to three demanding apps at once. In practice, that can reduce the need to switch between a phone, tablet, and laptop in many working situations.
A common example is a video conference running alongside screen sharing, note-taking, and web research. All of that can happen in one device without constant app switching.
The format has also found traction among creative professionals. Actor and Team Galaxy member Maxime Bouttier described the Galaxy Z Fold7 as a dependable partner for packed activity, from content production to professional tasks.
Why the Flip7 feels more practical than playful
The Galaxy Z Flip7 is aimed at users who care about portability and content creation. Its Expanded Cover Display, also called FlexWindow, uses an edge-to-edge design that gives the outer screen a much larger presence.
That outer display is functional rather than decorative. Users can reply to instant messages, check calendars, and take high-quality selfies with the main camera without opening the phone.
For creators, Flex Mode is the standout feature. When folded to 90 degrees, the device can work like a built-in tripod for vlogs, live streams, and more experimental camera angles.
This combination makes the Galaxy Z Flip7 feel more adaptable in daily use. It brings mobility and content production into a single compact format.
Three AI features that users rely on most
Samsung equips both devices with a Galaxy AI suite powered by ProVisual Engine. From that setup, the company identifies three standout AI features that users rely on most to speed up everyday tasks.
Those features help explain why Samsung’s foldables are resonating so strongly. The adaptive AI integration makes the devices feel less like novelty foldables and more like practical work tools.
| Device | Main Strength | Notable Feature |
|---|---|---|
| Galaxy Z Fold7 | Heavy multitasking | Multi-Windows Viewing Experience |
| Galaxy Z Flip7 | Portability and content creation | FlexWindow and Flex Mode |
Samsung also says its foldable journey has now reached its seventh year. Over that time, the category has moved from an experimental prototype into a dependable everyday device.
That change has been supported by more mature hinge engineering, software optimization, and battery durability. Ilham Indrawan, MX Product Marketing Senior Manager at Samsung Electronics Indonesia, said Samsung has made foldables a new standard for mobile experiences and that the Galaxy Z Fold7 and Flip7 reinforce the maturity of a technology that now delivers real productivity value.