iBox’s July 1, 2026 price update brings one of the sharpest shifts to the iPhone lineup in recent months. The biggest attention falls on the iPhone 16e, which drops across all variants, while the new iPhone 17e arrives with a starting price of Rp13,499,000 for the 256GB model.
The changes are not uniform across the catalog. Some models moved down from June, others stayed at the same level, and the Pro lines remained firmly in premium territory with prices that hold steady at high capacities.
iPhone 16e takes the biggest hit
The clearest price cut is on the iPhone 16e 512GB, which is now listed at Rp13,499,000. That is down from Rp17,249,000 in June 2026, creating a gap of Rp3,750,000.
The 128GB version also saw a steep reduction, falling to Rp8,999,000 from Rp10,749,000. The 256GB model now sits at Rp11,249,000, after previously being priced at Rp13,249,000.
| Model | Current Price | Previous Price | Change |
|---|---|---|---|
| iPhone 16e 128GB | Rp8,999,000 | Rp10,749,000 | Rp1,750,000 down |
| iPhone 16e 256GB | Rp11,249,000 | Rp13,249,000 | Rp2,000,000 down |
| iPhone 16e 512GB | Rp13,499,000 | Rp17,249,000 | Rp3,750,000 down |
This makes the iPhone 16e one of the most aggressively discounted options in the current update. Its decline is far larger than the smaller adjustments seen on many other iPhone models.
iPhone 17e officially joins the lineup
iBox also now lists the iPhone 17e as a new family member. The model is available in 256GB form and is priced at Rp13,499,000.
That puts it below the iPhone 16 128GB, which is listed at Rp15,499,000. For shoppers comparing the newest options in the catalog, the iPhone 17e adds a fresh middle-ground choice within the latest generation.
iPhone 15 also moves lower
The iPhone 15 series is another clear beneficiary of the July update. The iPhone 15 128GB is now Rp12,499,000, down from Rp12,999,000 in June 2026.
The 256GB version is now Rp14,749,000 after previously being Rp15,249,000. The 512GB model has also slipped to Rp17,999,000 from Rp18,499,000.
| Model | July 1, 2026 Price | June 2026 Price |
|---|---|---|
| iPhone 15 128GB | Rp12,499,000 | Rp12,999,000 |
| iPhone 15 256GB | Rp14,749,000 | Rp15,249,000 |
| iPhone 15 512GB | Rp17,999,000 | Rp18,499,000 |
| iPhone 15 Plus 128GB | Rp12,499,000 | Not specified |
The iPhone 15 Plus 128GB is also listed at Rp12,499,000. iBox does not provide a prior comparison for that variant in the update, but the price keeps it aligned with the lower end of the current iPhone 15 family.
Premium models hold their ground
While some models fell sharply, the Pro and Pro Max tiers remain parked at premium price points. The iPhone 16 Pro 128GB is listed at Rp17,499,000, while the 1TB version reaches Rp27,999,000.
On the iPhone 17 side, the Pro lineup stretches even further. The iPhone 17 Pro Max 2TB is the highest figure in the list at Rp44,499,000, showing how wide the current iBox range has become.
| Premium Model | Price |
|---|---|
| iPhone 16 Pro 128GB | Rp17,499,000 |
| iPhone 16 Pro 1TB | Rp27,999,000 |
| iPhone 17 Pro 256GB | Rp24,999,000 |
| iPhone 17 Pro Max 2TB | Rp44,499,000 |
Other models in the current list include iPhone 13, iPhone 14, iPhone 16, iPhone Air, iPhone 17, and their larger Pro and Pro Max variants. The pricing spread shows a catalog that now stretches from Rp8,249,000 for the iPhone 13 128GB to Rp44,499,000 for the iPhone 17 Pro Max 2TB.
For buyers comparing value, the latest update places the strongest focus on the iPhone 16e’s steep drop, the arrival of the iPhone 17e, and the continued pressure on older mainstream models such as the iPhone 15. At the same time, Apple’s higher-end lines stay positioned well above the midrange bracket, keeping the iBox lineup sharply segmented by capacity and class.