Lenovo is turning the FIFA World Cup 26 spotlight into a hands-on retail experience in Indonesia. Through a roadshow that mixes product display, interactive activities, and service support, the company is giving visitors a closer look at its limited-edition lineup.
The initiative also reinforces Lenovo’s role as an Official Technology Partner for FIFA World Cup 26. Instead of limiting the campaign to a showcase, Lenovo is bringing the experience to malls in Jakarta, South Tangerang, and Surabaya from 25 June to 26 July 2026.
Three collector editions headline the roadshow
At the center of the campaign are three premium limited editions: Lenovo Legion Pro 7i FIFA World Cup 26 Edition, Yoga Slim 7i Ultra FIFA World Cup 26 Edition, and Legion Tab Gen 5 FIFA World Cup 26 Edition. Lenovo positions them as collector products with an added connection to one of the world’s biggest sporting events.
| Model | Main Target User | Positioning |
|---|---|---|
| Legion Pro 7i FIFA World Cup 26 Edition | High-performance users | Premium collector edition |
| Yoga Slim 7i Ultra FIFA World Cup 26 Edition | Creative and mobile users | Premium collector edition |
| Legion Tab Gen 5 FIFA World Cup 26 Edition | Users seeking a compact premium device | Premium collector edition |
Each device is aimed at a different type of user. The Legion Pro 7i is built for demanding performance, the Yoga Slim 7i Ultra is meant for creativity and mobility, and the Legion Tab Gen 5 is designed for those who want a smaller device without giving up premium performance.
Interactive zones go beyond a simple display
Lenovo is not relying on product placement alone. The roadshow includes several interactive zones so visitors can experience the Legion, Yoga, and AI-focused ecosystem in a more engaging way.
In the Legion Zone, visitors can join the Clutch Tournament through a mini eFootball game. The area is designed to highlight the gaming performance of Lenovo Legion laptops in a competitive setting.
The Yoga Zone focuses on creativity with Yoga AI Photocreation. Visitors can experiment with AI tools to generate creative photos that reflect their own style and imagination.
There is also a Football Skill Challenge powered by Virtual Reality. Visitors can try virtual shooting challenges and compete to score as many goals as possible.
The five highest scorers will receive special prizes from Lenovo. That format makes the roadshow feel less like a static exhibition and more like an experience built around technology, play, and competition.
Support services add practical value for Lenovo owners
Alongside the promotional activities, Lenovo is offering Lenovo Re:Fresh for current laptop users. The service provides free Quick Check and Cleaning support from Lenovo’s team for visitors who already use Lenovo laptops.
The program is meant to help keep devices in optimal condition. It also gives users a chance to consult directly about their laptop condition while experiencing Lenovo’s after-sales support in person.
That service layer gives the campaign a broader purpose. Lenovo is not only introducing new products, but also showing support for customers already inside its ecosystem.
Four mall stops across three cities
The roadshow begins at Central Park Mall in Jakarta from 25 to 28 June 2026. It then moves to Pondok Indah Mall in Jakarta from 2 to 5 July 2026.
After that, the event continues at Lenovo Exclusive Store Bintaro Jaya Xchange Mall 2 from 6 to 19 July 2026. The final stop is Tunjungan Plaza 3 in Surabaya from 23 to 26 July 2026.
Consumer Lead Lenovo Indonesia, Santi Nainggolan, said the collaboration reflects Lenovo’s commitment to bringing technology closer to the public in a way that feels more relevant. The company wants visitors to try its latest innovations while also taking part in the celebration of one of the world’s biggest sporting events.
Through this roadshow, Lenovo is also showing how AI-based devices can support creativity, productivity, and entertainment within one ecosystem. In that setting, FIFA World Cup 26 becomes more than a football tournament and instead serves as a moment to introduce a more personal technology experience to consumers in Indonesia.