iBox’s July 2026 pricing update puts the spotlight on one model in particular: the iPhone 16e. Its lower price now makes it the clearest value play in the current lineup, especially for buyers who want a newer model without moving into Pro territory.
The same pricing sheet also shows the iPhone 15 coming down, while iBox has added the iPhone 17e to its official list. That combination creates a wider spread across the catalog, with options ranging from entry-level older models to the newest non-Pro variants.
iPhone 16e sees the steepest reduction
The biggest drop is on the iPhone 16e, which is now listed at Rp8.999.000 for the 128GB model, down from Rp10.749.000 in June 2026. The 256GB variant is priced at Rp11.249.000, falling from Rp13.249.000, while the 512GB model is now Rp13.499.000, down from Rp17.249.000.
That scale of reduction places the iPhone 16e in a very competitive position within iBox’s current lineup. For buyers comparing storage tiers, the model offers the sharpest price correction among the phones mentioned in the latest update.
iPhone 15 also becomes more appealing
The iPhone 15 has also moved lower, although the cut is smaller than the one applied to the 16e. The 128GB version now costs Rp12.499.000, down from Rp12.999.000, while the 256GB and 512GB options are priced at Rp14.749.000 and Rp17.999.000.
For shoppers who want a familiar mainstream model, the iPhone 15 remains a strong alternative. The price gap between it and the iPhone 16e is now wide enough to make the decision more dependent on budget and storage needs.
iPhone 17e expands the mid-range choice
iBox has also introduced the iPhone 17e in its official pricing list, with the 256GB model set at Rp13.499.000. The listing places it below the iPhone 16 in price, giving buyers another option in the middle of the range.
That addition matters because it fills a gap between the more affordable models and the standard iPhone 16 family. For readers scanning the lineup, the 17e now stands out as a new middle-ground choice.
| Model | Storage | Price | Change |
|---|---|---|---|
| iPhone 16e | 128GB | Rp8.999.000 | From Rp10.749.000 |
| iPhone 16e | 256GB | Rp11.249.000 | From Rp13.249.000 |
| iPhone 16e | 512GB | Rp13.499.000 | From Rp17.249.000 |
| iPhone 15 | 128GB | Rp12.499.000 | From Rp12.999.000 |
| iPhone 17e | 256GB | Rp13.499.000 | New listing |
How the rest of the lineup is positioned
Beyond those three models, iBox’s list shows a broad range of prices across older, standard, Air, and Pro variants. The lineup includes the iPhone 13 at Rp8.249.000, the iPhone 14 from Rp8.749.000, and the iPhone 16 starting at Rp15.499.000.
Higher up the catalog, the Pro series and Pro Max models remain at significantly higher prices, with the iPhone 17 Pro Max 2TB reaching Rp44.499.000. That spread shows how sharply the market is segmented across storage levels and product tiers.
The current pricing picture leaves the iPhone 16e as the most noticeable bargain among the newer options, while the iPhone 15 remains a practical mid-tier choice. With the iPhone 17e now on the list, buyers have one more route into the lineup without stepping into the Pro category.