Back-to-school shopping is shaping up as one of the strongest draws at PRJ 2026, where technology booths are pulling in visitors looking for devices before the new school term begins. At JIExpo Kemayoran, the focus has shifted from entertainment alone to practical purchases for students and families.
The strongest interest has come from affordable laptops, especially models in the Rp 4 million range that already include 8 GB RAM and SSD storage. For many buyers, that combination is enough for schoolwork, assignments, and everyday productivity.
Entry-level laptops take the lead
Several distributors are offering laptops at around Rp 4 million, making the category a major attraction for visitors with limited budgets. The available brands include HP, Asus, Acer, Lenovo, and Axioo, giving shoppers a broad set of choices in one place.
| Brand | Prominent Offer | Buyer Appeal |
|---|---|---|
| HP | Entry-level laptop options | Budget-friendly for daily study use |
| Asus | Entry-level laptop options | Useful for school and productivity tasks |
| Acer | Entry-level laptop options | Accessible choice for students |
| Lenovo | Entry-level laptop options with added benefits | Extra software and protection value |
| Axioo | Entry-level laptop options | Alternative for price-sensitive buyers |
Lenovo stands out with a package that includes Microsoft Office 2024 Lifetime and original Windows 11. Buyers of Lenovo products at PRJ also receive first-year protection covering loss, accidental drops, and natural disasters.
After that initial coverage period, users still get an additional two years of service warranty. That makes the offer more appealing for families seeking longer-term protection beyond the purchase date.
Apple devices get student-focused discounts
The premium segment is also drawing attention through a student program at iBox for MacBook and iPad purchases. The offer is aimed at buyers who are already considering the Apple ecosystem for school use.
One highlighted product is the new MacBook Neo, which gets a Rp 300,000 discount for card-carrying students. Buyers of the MacBook Neo also receive device protection for up to three years.
That combination of a launch model, a student discount, and extended protection gives the device a stronger position in the middle of the back-to-school rush. It also broadens the appeal of PRJ as a place to compare both entry-level and premium devices.
Tablets remain a practical alternative
Samsung is also using the moment to push tablet-based learning through the Galaxy Tab S11. The package comes with a keyboard and S Pen, both of which are designed to support note-taking and assignment work.
For many students, that setup makes the tablet more than a media device. It turns the Galaxy Tab S11 into a more practical option for those who need portability without giving up productivity tools.
The range of offers at PRJ 2026 shows how back-to-school demand is spreading across different device categories. From affordable laptops to student-priced Apple products and tablet bundles with accessories, the event has become a strategic shopping stop during the school holiday period.
Visitors can compare prices, software benefits, and protection packages in one venue. For families preparing for the new term, that mix of choice and convenience is what makes the technology booths especially busy.