Bank Saqu Reaches 3.2 Million Customers Through Strategic Digital Transformation

Author: Qoo Media

Digital Transformation Drives Bank Saqu to 3.2 Million Customers

Bank Saqu, a digital banking service launched by Astra Financial and WeLab, has rapidly expanded its customer base to over 3.2 million in just two years. The bank’s innovative digital offerings attract a growing number of solopreneurs, who represent 40% of its clientele, reflecting a strong demand for tailored financial solutions among Indonesia’s productive generation.

Angela Lew Dermawan, Chief Digital Business Officer of Bank Saqu, explained that the role of banks today is evolving beyond simple savings. “We want to be a catalyst for growth for individuals and entrepreneurs,” she said. Bank Saqu actively supports users in achieving their financial goals while promoting a proactive lifestyle.

Strong Customer Satisfaction and Advanced Features

Customer satisfaction at Bank Saqu is exceptionally high, with a Net Promoter Score (NPS) of 90%. User ratings also confirm the platform’s quality, with scores of 4.8 on the App Store and 4.7 on Google Play. These metrics highlight the bank’s success in providing a seamless, secure, and user-friendly digital banking experience.

The bank continuously upgrades its services by launching useful features such as "Patungan" (group saving through inviting friends) and "Set Target," which help users organize their financial objectives effectively. In addition, Bank Saqu is incorporating artificial intelligence (AI) to personalize recommendations and improve financial literacy, ensuring onboarding takes just five minutes to eliminate barriers to access.

Building an Active and Productive Community

Bank Saqu invests significantly in community engagement by promoting a healthy and active lifestyle. Its "Sunrise Society" initiative encourages participants to start their day with morning activities like running, padel, hyrox workouts, archery, and badminton. This program has attracted hundreds of participants nationwide, strengthening community bonds and fostering a positive brand image related to productivity and well-being.

Moreover, the bank organizes the "Solopreneur Academy 2025," which supports independent business owners with business, financial, and management education. Nearly 600 entrepreneurs have benefited from this program, which also nurtures collaborative innovation bridging technology and creativity.

Promoting Financial Inclusivity with Good Gesture

Bank Saqu is committed to diversity and inclusivity through its "Good Gesture" program. This initiative partners with the Deaf community and graduates of the Solopreneur Academy to create accessible financial literacy content for people with disabilities. This approach emphasizes equal opportunities and accessibility in digital finance ecosystems.

Special Promotions to Reward Loyal Customers

To celebrate its second anniversary, Bank Saqu offers special promotions from November 1 to November 30, 2025, starting at just $0.66 at various merchants. On the exact anniversary date, November 20, 2025, the bank provides an exclusive discount valued at $0.13 as a token of appreciation toward its loyal users.

Looking Ahead: Innovation and Growth Priorities

Entering its third year, Bank Saqu solidifies its goal to be a trusted financial partner for productive individuals, solopreneurs, and small business owners. Key features like "Tabungmatic," "Patungan," and "Set Target" will evolve to deliver even more personalized and simplified financial solutions that align with modern lifestyles.

Angela Lew Dermawan affirmed, “The first two years were just the beginning. We aim to keep creating products, communities, and ecosystems that make financial management enjoyable and meaningful.”

With a motto of “Advance My Nation,” Bank Saqu bridges technology with human progress. Its reliable services and strong community support are poised to help more Indonesians remain active, productive, and confidently prepared for future challenges.

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