ASUS has launched the ExpertBook PM3 in the Indonesian market, targeting modern professionals who need a slim yet durable business laptop equipped with AI features. The ExpertBook PM3 combines portability, powerful performance, and layered security, making it suitable for industries ranging from corporate sectors to small and medium enterprises (SMEs) and creative workers.
Lightweight and Sleek Design for Mobile Professionals
Weighing approximately 1.34 kg with a thickness of just 17.9–18 mm, the ExpertBook PM3 is designed for easy portability. Its 180-degree hinge allows the screen to lay flat, facilitating group discussions and quick presentations without external accessories. The laptop’s sturdy build and precision-crafted materials cater to long-term durability, fulfilling the demands of hybrid work environments.
Robust Specifications Under the Hood
Powered by the AMD Ryzen AI 7 350 processor, the ExpertBook PM3 offers strong performance with its integrated NPU AMD XDNA delivering up to 50 TOPS (tera operations per second). Its advanced chipset supports AI applications running locally on the device, bolstering privacy by minimizing data transfers to cloud servers. The system supports up to 64GB DDR5 RAM and PCIe 4.0 SSD storage up to 1TB, which is ideal for multitasking, business software, and large files.
Comprehensive Connectivity Options
Despite its slim profile, the laptop includes a complete set of ports: two USB-A, two USB-C supporting DisplayPort and Power Delivery, HDMI 2.1, Ethernet RJ45, and Kensington Nano Lock. These options ensure the ExpertBook PM3 meets the needs of businesses still relying on wired connections without compromising on aesthetic design.
High-Quality Display Tailored for Productivity
The 14-inch 2.5K (2560×1600) display comes with a 16:10 aspect ratio for more vertical workspace. It provides vivid colors covering 100% sRGB and up to 400 nits brightness, supporting smooth visuals at a 144Hz refresh rate. This makes it suitable for document review, presentations, light content creation, and office productivity in various lighting conditions, including bright cafes or offices.
AI-Driven Features to Boost Productivity
ASUS includes the AI ExpertMeet suite for enhanced work efficiency, which is managed from the AI Expert Panel interface. Key features are:
- AI Meeting Minutes – Automatically transcribes meetings and summarizes key points for easy sharing.
- AI Translated Subtitles – Offers real-time translation during cross-language meetings.
- AI Watermark – Automatically applies watermarks for internal document security.
- AMUSE (AI for Creators) – Generates visual content locally without internet access, perfect for marketing and content teams.
These AI tools run entirely on the device, preserving user privacy while enabling advanced workflows.
Security and Durability Designed for Business
Security is a priority for the ExpertBook PM3, featuring a webcam privacy shutter, fingerprint sensor integrated in the power button, TPM 2.0, Secure Boot, and BIOS protection. Physical security is enhanced with Kensington Nano Lock, and Ethernet support ensures stable local network connections. The laptop also passes MIL-STD-810H military-grade tests for vibration, temperature extremes, and hinge durability, underscoring its ruggedness for daily business use.
Long Battery Life and Upgrade Flexibility
With a 70Wh battery, the ExpertBook PM3 offers over 14 hours of video playback on 50% brightness, ideal for all-day computing needs. Upgrade options allow users to expand RAM via two SODIMM slots or add a second SSD through an M.2 2230 slot. This flexibility helps businesses tailor the device to specific team and workload requirements.
Pricing and Availability
The ASUS ExpertBook PM3 PM3406CKA is available starting at approximately $850 USD, with prices varying depending on processor, RAM, and storage configurations. The device delivers a compelling balance of AI-enhanced productivity, portability, security, and durability for Indonesia’s commercial and professional users.
Kevin Wang, Marketing Manager of ASUS Commercial Indonesia, highlighted at the launch event in Jakarta, “The ExpertBook PM3 empowers modern professionals by combining fast processing, local AI computing, and an ultra-light design to enhance efficiency without sacrificing mobility.”
This introduction reaffirmed ASUS’s commitment to providing advanced business-class laptops optimized for the evolving challenges of hybrid and AI-driven workplaces in Indonesia.
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