As 2025 draws to a close, Samsung Indonesia has quietly reduced prices on several of its smartphones, especially targeting the mid-range and entry-level markets. This strategic move offers consumers high-quality devices equipped with premium features like AMOLED displays and sharp cameras at more affordable prices, responding to intense competition from brands such as Xiaomi and Oppo.
Samsung’s price adjustment is part of a common industry cycle ahead of launching new Galaxy A and M series models in early 2026. Analysts highlight that clearing stocks of 2024–2025 models allows Samsung to stay competitive without compromising the quality and support customers expect.
Key Advantages That Remain Despite Lower Prices
Samsung maintains core strengths that make its smartphones attractive even with price cuts. First, most mid-range to upper-tier models feature Super AMOLED displays. These panels deliver vibrant colors, high contrast, and lower power consumption, offering a superior viewing experience usually reserved for premium devices. Second, Samsung’s cameras remain consistent for daily photography needs including low light and video, producing clear and low-noise results ideal for social media content. Third, Samsung commits to software and security updates spanning 4–5 years for many Galaxy A and M models, making these devices economical long-term investments.
Five Samsung Smartphones Now More Accessible
Based on observations from major Indonesian online retailers, the following Samsung models have seen notable price drops, now available at friendlier budgets with flagship-level specs:
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Samsung Galaxy A35 5G
- Price dropped from approximately $370 to about $295
- 6.6-inch FHD+ AMOLED display with 120Hz refresh rate
- Exynos 1380 chipset, 8GB RAM
- 50MP main camera with OIS
- 5,000mAh battery with 25W fast charging
- IP67 rating and guaranteed updates up to Android 18
- Ideal for users wanting 5G connectivity and water resistance.
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Samsung Galaxy A25 5G
- Price dropped from approximately $285 to around $230
- 6.5-inch AMOLED 120Hz display
- Exynos 1280 chipset, available with 6 or 8GB RAM
- 50MP camera without OIS
- 5,000mAh battery
- Suitable for students and social media enthusiasts seeking AMOLED quality on a budget.
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Samsung Galaxy M35 5G
- Price dropped from approx. $270 to near $215
- Large 6,000mAh battery
- AMOLED 120Hz screen
- Exynos 1380 chipset, 8GB RAM
- 50MP main camera with OIS
- Great for heavy users requiring longer battery life.
- Samsung Galaxy A15 4G / 5G
- 4G variant reduced from about $170 to $140
- 5G variant down from approx. $210 to $180
- PLS LCD display (non-AMOLED)
- 5,000mAh battery
- One UI interface suited for beginners or budget users.
These price adjustments enhance Samsung’s value proposition amid fierce market competition. The brand’s extensive after-sales service network across Indonesia continues to reassure consumers with quick repairs and authentic parts. Additionally, Samsung’s one-year official warranty and Samsung Care+ program provide added protection.
Smart Tips for Purchasing Samsung Smartphones During This Price Drop
- Define your primary needs: display quality, battery longevity, or camera performance?
- Prioritize models with AMOLED panels to benefit from better visuals if possible.
- Choose devices guaranteed updates for 3+ years to future-proof your purchase.
- Buy from authorized sellers or official Samsung stores to ensure warranty validity.
- Take advantage of seasonal offers, including cashback, bundled accessories, and zero-percent installment plans.
With these price drops, Samsung smartphones are expected to remain among the top choices for Indonesian consumers well into 2026. This creates a valuable opportunity to acquire premium features at significantly more affordable prices, making it an ideal time for those delaying an upgrade to act now.
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