Realme reinforced its commitment to the esports ecosystem by actively supporting the Grand Final of the Mobile Legends: Bang Bang (MLBB) M7 World Championship held in Jakarta. The prestigious mobile esports tournament concluded on January 25, 2026, crowning Aurora Gaming Philippines as the new world champion.
Realme’s involvement went beyond being a mere sponsor; as a strategic partner, the brand integrated deeply with the event. This included direct fan engagement and presenting symbolic awards to top players. The partnership emphasized Realme’s global message, “Real Passion Never Dies,” reflecting the brand’s dedication to passion and performance-driven innovation.
Strategic Partnership and Brand Presence
Realme’s role in the M7 World Championship was notable through its comprehensive brand integration. The company provided not only financial sponsorship but also experiential marketing activities that enhanced fan interaction. The Grand Final attracted thousands of on-site spectators and millions more via global digital broadcasts, highlighting Jakarta’s status as a key esports hub in Southeast Asia.
A highlight of the event was the presentation of the exclusive Realme FMVP Trophy to Dylan “Light” Catipon of Aurora Gaming Philippines. He earned the Finals Most Valuable Player title owing to his consistent performance, decisive plays during critical moments, and leadership that influenced the final’s outcome. Lanxi Cai, Head of Global Brand Communication at Realme, personally handed over the trophy on stage, symbolizing the close collaboration between Realme and the MLBB esports community.
The trophy itself featured a crown design with sunburst geometry, symbolizing determination, bravery, and resilience — qualities epitomized by professional esports athletes. The Realme logo was prominently displayed on the trophy base, underlining the brand’s pivotal role in supporting competitive gaming at the highest level.
MLBB’s Position as a Global Mobile Esports Phenomenon
Mobile Legends: Bang Bang, developed by MOONTON Games, has transcended its original status as a popular mobile game to become one of the largest mobile Multiplayer Online Battle Arena (MOBA) esports worldwide. With over 1.5 billion downloads and approximately 110 million monthly active users, MLBB sustains immense global popularity.
According to Esports Charts, MLBB holds the title of the most watched mobile esports game worldwide, amassing over 434 million hours of viewership. This reflects a vibrant, growing global audience concentrated in regions such as Southeast Asia, Latin America, and the Middle East. The M7 World Championship therefore serves as an ideal platform for technology brands like Realme aiming to engage youthful, tech-savvy audiences deeply embedded in mobile gaming and digital lifestyles.
Realme’s Immersive Pop-up Booth and Fan Experiences
At the event venue, Realme showcased a two-story pop-up booth designed as an immersive experience hub. The first floor featured the Realme 15 Pro 5G, designated as the Official Gaming Phone of the M7 World Championship. Visitors could test the device’s capabilities via a 5v5 multiplayer gaming area simulating competitive tournament conditions. Key highlights included smooth graphics performance, rapid screen response, and rich audio-visual immersion.
Additional interactive activities enriched the fan experience, including:
- A 360-degree video booth for digital content creation.
- A skill-based shooting range mini-game.
- A Lucky Spin Wheel offering various prizes.
These activations aimed to convert spectators from passive viewers into active participants, amplifying the celebration of esports culture.
On the second floor, a “Chilling Zone” provided a relaxed space for attendees to recharge while continuing to watch the competition on large screens. This area underscored Realme’s focus on holistic community engagement, promoting camaraderie across diverse esports fans.
Long-Term Commitment to Esports Development
The successful conclusion of the Grand Final marked not only a tournament milestone but also reaffirmed Realme’s long-term dedication to advancing the global esports ecosystem. The company’s strategy involves supporting world-class competitions, developing high-performance gaming smartphones, and creating meaningful fan engagement avenues.
Realme recognizes gaming as more than entertainment—it is a path to achievement, a creative industry, and a promising career route for younger generations. Moving forward, Realme plans to continue delivering cutting-edge technology and enhanced gaming experiences while expanding collaborations within the esports community.
By embracing the spirit encapsulated in “Real Passion Never Dies,” Realme aims to maintain relevance amid evolving mobile gaming trends and tech innovation. Its deep involvement in the MLBB M7 World Championship highlights a commitment that extends beyond product promotion to fostering esports as a global cultural and professional phenomenon.
