Samsung is preparing to launch two new smartphones in Indonesia: the Galaxy A57 and Galaxy A37. Both devices have passed the Indonesian Ministry of Industry’s Domestic Component Level (TKDN) certification with a value of 39.60%, surpassing the government’s minimum requirement of 35%. This certification clears a major regulatory hurdle, allowing Samsung to officially market these devices locally.
The appearance of the Galaxy A57 and A37 in the P3DN database typically signals that their official release is imminent. Industry observers suggest that the launch window will likely fall between late February and March 2026. Once the certification process completes, the remaining step is obtaining distribution permits, usually a formality for a company of Samsung’s scale.
Galaxy A57: A Mid-Range Powerhouse
The Galaxy A57 is positioned as the premium offering within this duo. It features a 6.7-inch Super AMOLED display with a smooth 120 Hz refresh rate. This combination provides vibrant visuals and fluid responsiveness, ideal for activities like scrolling and gaming.
Under the hood, the device houses the Exynos 1680 octa-core chipset. This processor is engineered to deliver enhanced energy efficiency alongside stable multitasking capabilities. Samsung plans to offer the Galaxy A57 with up to 12 GB of RAM and internal storage reaching 256 GB or higher. Such specifications suggest the phone will handle demanding applications smoothly.
Photography on the Galaxy A57 includes a triple rear camera setup headlined by a 50 MP main sensor with Optical Image Stabilization (OIS). OIS technology improves photo clarity in low-light situations and reduces blur during video recording, contributing to better overall image quality.
Powering the device is a 5,000 mAh battery with fast charging support up to 45 watts. This battery capacity aligns with mid-range standards, allowing users to rely on the phone for extended daily use without frequent recharging. The design remains slim, with a thickness around 6.9 mm, featuring a minimalist camera module that reflects current premium smartphone trends.
Galaxy A37: A Balanced Mid-Range Alternative
The Galaxy A37 offers a more affordable option without compromising key features. It shares the Galaxy A57’s 6.7-inch Super AMOLED display and 120 Hz refresh rate, delivering a premium viewing experience at a lower price tier.
This model runs on the Exynos 1480 chipset, a capable processor suitable for daily activities such as streaming, light gaming, and multitasking. While not as powerful as the A57’s chipset, the Exynos 1480 is expected to provide stable performance for long-term use.
Photography on the Galaxy A37 includes a 50 MP main camera with a large sensor, complemented by secondary cameras to offer flexible shooting modes. Battery capacity mirrors that of the A57 with 5,000 mAh and 45-watt fast charging capabilities.
Additional features set to be included in the A37 are NFC support and eSIM functionality. The device maintains a slim profile, also measuring approximately 6.9 mm in thickness, making it a lightweight and practical choice for many consumers.
Samsung’s Strategy to Strengthen the Mid-Range Market
The release of the Galaxy A57 and A37 highlights Samsung’s commitment to fortifying its mid-range smartphone lineup. This segment is highly competitive, with many brands vying to deliver high specifications at attractive prices.
5G connectivity, which was once exclusive to flagship models, now serves as a baseline feature for mid-range devices. By equipping these new models with 5G, Samsung ensures its products remain relevant in Indonesia’s dynamic smartphone market.
While official pricing details are not yet available, experts predict the Galaxy A57 and A37 will be priced competitively. This pricing strategy aims to position them effectively against rival offerings and attract consumers seeking value in performance and features.
Key Specifications at a Glance
| Feature | Galaxy A57 | Galaxy A37 |
|---|---|---|
| Display | 6.7-inch Super AMOLED, 120 Hz | 6.7-inch Super AMOLED, 120 Hz |
| Processor | Exynos 1680 octa-core | Exynos 1480 |
| RAM | Up to 12 GB | Not specified |
| Storage | Up to 256 GB or more | Not specified |
| Rear Camera | Triple 50 MP main sensor with OIS | 50 MP main sensor with additional cams |
| Battery | 5,000 mAh, 45W fast charging | 5,000 mAh, 45W fast charging |
| Connectivity | 5G, NFC | 5G, NFC, eSIM |
| Thickness | About 6.9 mm | About 6.9 mm |
Samsung’s navigation through Indonesia’s regulatory requirements and the timely completion of technical certifications demonstrate a clear intention to expand its footprint in the mid-range segment. Consumers can expect official announcements soon, bringing more clarity on pricing and availability.
The Galaxy A57 and A37 combine modern design, solid performance, and competitive features like 5G and high-refresh-rate displays. They have the potential to attract smartphone buyers looking for a balance between cost and functionality in 2026’s mid-tier market landscape.
