April’s latest iBox pricing update has sent mixed signals to buyers looking at Apple’s lineup. Some models have become more expensive, while one older option has become cheaper but is no longer easy to find in stock.
The sharpest contrast appears between iPhone 15, iPhone 16, and iPhone 14. iPhone 15 and iPhone 16 have both moved higher, while iPhone 14 has dropped in price even as availability is starting to tighten in several stores.
iPhone 14 gets cheaper, but shelves are thinning
Among the older models, iPhone 14 is drawing attention because its price has fallen. The 128GB variant is now listed at Rp8.749.000, while the 256GB version sits at Rp10.999.000.
That pricing puts iPhone 14 only about Rp500.000 above iPhone 13, which has already been officially discontinued at iBox. Even so, buyers may need to act quickly because stock is said to be running low in some outlets.
Limited availability could make it harder to choose preferred colors or storage variants. For buyers focused mainly on affordability, the lower price still makes iPhone 14 look attractive, but the shrinking stock changes the buying equation.
iPhone 15 records the clearest jump
The strongest price increase is seen in iPhone 15. The 128GB model is now offered at Rp12.749.000, while the 256GB model is priced at Rp14.999.000.
That is a notable rise compared with the previous month and places iPhone 15 among the models with the most significant adjustments in the latest iBox list. The change is especially visible because this model has often been considered a balanced choice in Apple’s lineup.
Even with the higher price, iPhone 15 still carries the A16 Bionic chip, a 48 MP main camera, a 6.1-inch display, and a 3,349 mAh battery. Buyers now need to weigh those specifications against the fresher pricing picture.
iPhone 16 also moves upward across the lineup
The iPhone 16 family has not been left out of the latest price movement. The standard iPhone 16 is listed at Rp10.749.000 for 128GB, Rp13.249.000 for 256GB, and Rp17.249.000 for 512GB.
The larger iPhone 16 Plus is also available in a wider range, with prices spanning from Rp17.249.000 to Rp22.999.000 depending on storage. This shows that demand for the newest series remains active in the official retail channel.
With those adjustments, the gap between generations becomes an important factor for buyers. Anyone aiming for the latest model now has to think more carefully about whether the added storage is worth the higher outlay.
Pro models stay in premium territory
For shoppers looking above the regular lineup, the iPhone 16 Pro remains firmly in premium pricing. The 128GB version starts at Rp17.499.000 and climbs to Rp27.999.000 for the 1TB variant.
The iPhone 16 Pro Max also continues to sit in the high-price bracket at iBox. Since these models come with multiple storage choices, buyers need to match their storage needs with the price difference before deciding.
The continued pricing movement in the Pro line suggests that demand is still strong at the top end of Apple’s catalog. Interest is not limited to the standard series, but also extends to the most capable flagship devices.
Prices that are drawing the most attention
The most closely watched iBox prices this month include iPhone 14 128GB at Rp8.749.000, iPhone 14 256GB at Rp10.999.000, iPhone 15 128GB at Rp12.749.000, and iPhone 15 256GB at Rp14.999.000.
Other notable points are iPhone 16 128GB at Rp10.749.000, iPhone 16 Pro 128GB at Rp17.499.000, iPhone 16 Pro 1TB at Rp27.999.000, and iPhone 16 Plus in the Rp17.249.000 to Rp22.999.000 range. The latest update shows a market that is still shifting, with each series now sitting at a different price pressure point.
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