Samsung’s Quiet Move Backfires, Galaxy Z Fold 7 Gets More Expensive Again

Samsung has quietly raised the U.S. price of the Galaxy Z Fold 7, and the move stands out because the foldable flagship is expected to be replaced in the coming months. In most cases, older models get cheaper before a new generation arrives, but Samsung has taken the opposite path this time.

The change affects the higher-storage versions of the device, while the base model stays at the same price. The updated pricing has already been spotted on Samsung’s official U.S. website, making the adjustment visible to shoppers looking for the foldable now.

Price changes on the Galaxy Z Fold 7

When the Galaxy Z Fold 7 launched in July 2025, the 256GB version carried a price tag of US$1,999.99, or about Rp33.9 million. The 512GB model was sold at US$2,119.99, while the top 1TB variant reached US$2,419.99.

Samsung has now lifted the 512GB model to US$2,199.99, which equals about Rp37.3 million. The 1TB version also climbed, now listed at US$2,499.99, or around Rp42.4 million.

That means the 512GB and 1TB variants each rose by US$80. The 256GB model did not change and remains at US$1,999.99, or about Rp33.9 million.

Why the move stands out

The timing is what makes the price increase unusual. Consumers often expect discounts on an outgoing flagship when its successor is near, especially in the premium foldable segment.

Instead of lowering prices to clear inventory, Samsung appears to have adjusted the upper configurations upward. For buyers who want more storage, the Galaxy Z Fold 7 now costs more than it did at launch.

Samsung’s wider pricing pattern

The Galaxy Z Fold 7 is not the only device that has seen a price shift. Samsung is also reported to have quietly raised prices for several other phones in India, including some Galaxy A and Galaxy F models.

Among the examples cited, the Galaxy A06 increased by Rp1 million to Rp13.499 million. The Galaxy A07 also went up by Rp1.25 million, reaching Rp10.999 million.

The pricing trend is not limited to midrange phones either. Samsung previously introduced the Galaxy S26 series at higher prices than its predecessor, with the 256GB version starting at Rp87.999 million compared with the Galaxy S25’s launch price of Rp80.999 million.

The Galaxy S26 Plus saw an even sharper jump. Its price moved from Rp99.999 million to Rp119.999 million, showing that Samsung has adjusted pricing across multiple product lines.

What may be driving the increase

Samsung has not given an official explanation for the recent price changes. Still, the broader industry context points to rising component costs, especially for DRAM and storage memory.

Demand from AI services and data centers is also believed to be pushing production costs higher. If those pressures continue, premium smartphones could become even more expensive through 2026.

For consumers, the message is clear: waiting for a price cut on a flagship device may not always pay off. In the case of the Galaxy Z Fold 7, Samsung’s latest move suggests that even an older foldable can become more expensive before its successor reaches the market.

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