Your privacy choices on Yahoo come down to how much data you are willing to let the company and its partners use. The consent flow explains what happens if you accept all, reject all, or manage privacy settings.
Yahoo says it uses cookies and similar technologies to provide its sites and apps, authenticate users, apply security measures, prevent spam and abuse, and measure how people use its services. It also notes that these choices apply across the sites and apps provided by the Yahoo group of companies.
What changes when you choose Accept all
If you click Accept all, Yahoo and its partners, including 249 companies that are part of the IAB Transparency & Consent Framework, will also store and access information on a device. That includes the use of cookies, precise geolocation data, and other personal data such as technical identifiers and browsing and search data.
| Choice | What It Means | Key Data Mentioned |
|---|---|---|
| Accept all | Yahoo and partners can use data for additional purposes | Cookies, precise geolocation data, technical identifiers, browsing and search data |
| Reject all | Stops Yahoo and partners from using cookies and personal data for those additional purposes | Additional-purpose data use is declined |
| Manage privacy settings | Lets users customize their choices | Custom settings |
How Yahoo describes the data use
The company says the data can be used for analytics, personalised advertising and content, advertising and content measurement, and audience research and services development. It also says users can withdraw consent or change their choices at any time through the Privacy and Cookie settings or Privacy dashboard links on Yahoo sites and apps.
Yahoo’s notice also points users to its Privacy Policy and Cookie Policy for more details on how personal data is used. The consent screen is designed to make the trade-off clear: keep basic service functions, or allow broader use of cookies and personal data for extra purposes.