Realme has brought artificial intelligence features into smartphones in the $120 to $150 range in Indonesia, making AI tools more accessible to budget-conscious buyers. The move is part of a broader shift in the smartphone market, where camera enhancement, battery optimization, and system efficiency are no longer limited to premium models.
The strategy matters because many users now expect smarter phones without paying flagship prices. In Realme’s latest affordable lineup, AI is used not just for photo processing, but also for performance tuning and power management, which can improve the daily experience for students, workers, and casual users.
AI is moving into the budget segment
The adoption of AI in lower-priced phones shows how fast smartphone competition is changing. Realme now places software intelligence alongside hardware specs to create more value in a segment where price still matters most.
This approach is also supported by chipset progress, which allows more AI tasks to run directly on the device. Local processing helps reduce dependence on the cloud and can make features respond faster during photography or system optimization.
Realme C67: AI-assisted imaging at an affordable price
Among Realme’s budget options, the C67 stands out for its AI-focused camera system. According to Selular, the phone uses a 108MP main camera with AI imaging that can detect objects and adjust exposure, color, and contrast automatically.
That kind of processing can help users get better results in different lighting situations without needing manual camera skills. For many buyers in this price class, that is a practical upgrade because the phone tries to handle the technical work in the background.
The C67 also includes a 6.72-inch IPS LCD display with Full HD+ resolution and a 90Hz refresh rate. It is powered by the Qualcomm Snapdragon 685, paired with up to 8GB of RAM and dynamic RAM expansion, while a 5,000mAh battery and 33W fast charging support daily use.
Realme Narzo 60 focuses on scene recognition and efficiency
Realme Narzo 60 brings AI into both photography and performance management. Its 64MP main camera uses AI for scene recognition and image enhancement, while the system can also optimize performance based on user behavior patterns.
That means the phone can adapt to frequent tasks and allocate resources in a more efficient way. For users, this could translate into smoother app switching, more stable operation, and less unnecessary battery drain during routine use.
The device carries a 6.43-inch AMOLED display with Full HD+ resolution and a 90Hz refresh rate. It runs on the MediaTek Helio G96 chipset, offers up to 8GB of RAM and large internal storage, and includes a 5,000mAh battery with 33W fast charging.
Realme 11 expands AI use in camera and system control
Realme 11 adds a wider AI layer, especially in imaging and software management. Its 108MP main camera uses AI to process images, including automatic night mode support and detail enhancement.
AI also helps manage applications so performance stays stable during use. That is important in mid-range phones because users often expect smoother multitasking and better responsiveness without buying a more expensive device.
The Realme 11 features a 6.4-inch AMOLED display with Full HD+ resolution and a 90Hz refresh rate. Under the hood, it uses the MediaTek Helio G99 chip, which is known for efficient performance in light to moderate gaming, and it comes with up to 8GB RAM, virtual RAM expansion, and a 5,000mAh battery with 67W fast charging.
What AI features actually do in these phones
AI in affordable phones usually serves three main functions. It improves camera output, helps the phone learn usage habits, and supports battery efficiency.
- Camera enhancement – AI detects scenes, objects, and lighting conditions, then adjusts image processing automatically.
- Performance optimization – AI Boost-style features help keep the system stable by managing app activity and resource use.
- Battery management – AI Power Saving tools study usage patterns and reduce power consumption when possible.
These features may not look dramatic on a spec sheet, but they can affect everyday usability. For many users, better automatic tuning is more useful than a long list of manual controls.
Why this matters for the Indonesian market
Indonesia remains a price-sensitive smartphone market, and that makes AI integration in the $120 to $150 range strategically important. Realme’s distribution network and competitive pricing help bring features that were once associated with premium models into a wider consumer base.
This also matches user demand for phones that can handle photography, entertainment, and productivity in one package. With smartphone usage now covering social media, video calls, online learning, and mobile work, AI support can make a low-cost phone feel more capable.
The timing is also favorable because more Android-based devices now receive software updates that support AI-related functions. That gives manufacturers room to improve features after launch, which can extend the usefulness of budget models.
How Realme positions itself against the market trend
Realme is not alone in pushing AI into lower-priced smartphones, but the brand is clearly using it as a value signal. By combining large camera sensors, efficient chips, and AI software layers, the company aims to make affordable phones look more advanced without raising prices sharply.
That is especially relevant as more competitors adopt similar strategies. In a crowded entry-level and mid-range market, AI can help a brand stand out even when the hardware differences are small.
Key AI-equipped Realme phones in the $120 to $150 range
| Model | Main camera | AI use | Battery | Charging |
|---|---|---|---|---|
| Realme C67 | 108MP | AI imaging, auto exposure and color tuning | 5,000mAh | 33W |
| Realme Narzo 60 | 64MP | Scene recognition, system optimization | 5,000mAh | 33W |
| Realme 11 | 108MP | Camera processing, night mode, app management | 5,000mAh | 67W |
The phones are still available through official channels and e-commerce platforms in Indonesia, and they continue to receive software support that helps maintain related AI functions. For buyers, that means an affordable Realme device can now offer more than basic smartphone features, especially when camera quality, battery life, and everyday responsiveness matter most.
