Bluey has finally entered the Tonies lineup, and the first wave of pre-orders is already drawing attention across several markets. For parents who have been waiting for this collaboration, the urgent question is not whether it is happening, but where it is actually available right now.
The initial rollout favors the United States, the United Kingdom, and New Zealand, while Australia remains outside the first official pre-order list. That gap is notable because Bluey is an Australian animated series and one of the most recognized children’s characters in multiple markets.
Where pre-orders are open
The clearest launch window began on 17 June 2026, when pre-orders started appearing through Tonies and selected retail partners. The first products are scheduled to arrive on 15 July 2026.
In the United States, buyers can place orders through Tonies USA and Target. Amazon listings are also expected to appear closer to launch, depending on market timing and stock availability.
In the United Kingdom, pre-orders are available through Tonies UK and selected toy retailers. Wider availability is expected to follow later in 2026.
New Zealand is also included in the early wave, with orders available through Tonies New Zealand and participating toy stores. This makes the market part of the confirmed first rollout.
Australia, by contrast, has not yet received an official pre-order announcement. At this stage, the first launch does not include the country where Bluey originated.
What buyers can expect
The United States currently has the most detailed product information. A Bluey Tonies Collection in a 3-pack format has been listed there, along with individual Bluey-themed audio figures that may vary by retailer.
The United Kingdom has not yet received a full product breakdown for the first phase. Available information suggests that a more complete lineup is expected after the initial launch stage.
In New Zealand, certain Bluey Tonies products are already listed, although the article does not provide a full item-by-item breakdown. Australia still has no confirmed official availability in the opening wave.
How to buy and use it
The buying process is straightforward for parents who want to secure a set early. They need to visit the local Tonies site, search for “Bluey Tonies,” add a figure or bundle to the cart, and complete checkout.
Once the product ships or becomes available on release day, a Toniebox is required to play it. The device must be set up and connected to Wi‑Fi for the initial activation.
After that, the Bluey Tonie is placed on top of the Toniebox and the audio starts automatically. Playback can then be managed by tapping or tilting the device.
Age guidance and rollout context
Tonies products are generally designed for children aged 3 and up. The Toniebox ecosystem itself is described as serving a broader age range, from 1 to 9 years and beyond.
The long wait for Bluey to join Tonies appears to be over, but only in selected markets for now. The launch is being treated as an important moment because the character had remained absent from the platform for years, likely due to licensing and content partnership matters.
With the first pre-orders now live, parents in the United States, the United Kingdom, and New Zealand have the earliest access. Australia will need to wait for the next distribution update before it can join the rollout.
