Schneider Electric used IndoBuildTech Expo 2026 to push a simple message with broad appeal: a modern home should look good, but it must also be electrically safe. The company framed its participation around a balance of design, comfort, and protection that speaks to homeowners and building professionals alike.
At the center of that message was the theme “Rumah Nyaman, Listrik Aman,” presented for visitors seeking practical solutions for new homes and electrical upgrades. The brand positioned its exhibit as more than a product showcase, turning it into a walk-through of how safer planning can shape everyday living.
Interactive booth experience in Hall 8
Schneider Electric set up an interactive booth in Hall 8, Booth C2 and C2A, where visitors could explore how electrical installation planning affects the comfort and safety of a house. The company focused on helping guests understand that a better living experience starts long before the lights are switched on.
This approach was designed for a wide audience, including homeowners, architects, interior designers, and building industry professionals. Rather than presenting products in isolation, the booth connected electrical systems with the broader experience of living in a thoughtfully designed space.
Design meets personalization in Room 533 Corner
One of the most distinctive areas was Room 533 Corner, created through an exclusive collaboration with illustrator Sifa Adni Qolby, also known as Room 533. Her work, known for its focus on rooms and everyday objects, added a more intimate visual layer to the exhibition space.
That corner showed how warm, personal home aesthetics can be paired with premium electrical products. The AvatarOn switch was highlighted as one example of a product that supports personalization and can be matched to the character and story of the people living in the home.
Safety was treated as a design priority
Alongside the design-led presentation, Schneider Electric also stressed the importance of using authentic, high-quality electrical protection devices. The company delivered that message through its “Yang Asli Yang Melindungi” campaign, which draws attention to the risks of short circuits and electric shock.
The safety message was not presented as a technical side note. It was framed as a core part of home planning, especially because the wrong protection equipment can increase the risk of fire and other hazards.
Products and systems shown at the expo
The booth featured several solutions aimed at both protection and convenience. These included the Miniature Circuit Breaker, or MCB, for overcurrent protection, and the Residual Current Circuit Breaker, or RCCB, for detecting leakage current.
Visitors could also see KNX-based smart home technology for intelligent and efficient home control. In addition, Schneider Electric displayed EV charging infrastructure as part of a modern residential ecosystem.
| Solution | Main Function | Role in the Home |
|---|---|---|
| MCB | Overcurrent protection | Helps protect electrical circuits from excess current |
| RCCB | Leakage current detection | Supports protection against electrical hazards |
| KNX smart home technology | Intelligent home control | Enables efficient control of home systems |
| EV charging infrastructure | Electric vehicle charging | Extends the home’s readiness for modern mobility |
Talks and workshops added a professional layer
IndoBuildTech 2026 also served as a meeting point for ideas, not just products. Schneider Electric organized a Community Talk & Workshop session to bring professional communities together and discuss design and construction from multiple perspectives.
The session featured Living Loving, Studio Marka, and Atelier Riri, each contributing a practical view of how a modern home can be built around function, design, and the needs of its occupants. That made the exhibition relevant not only to consumers, but also to those shaping the spaces people live in.
Visitor programs extended the booth beyond display
Schneider Electric also prepared a range of exclusive activities for visitors who came to the booth. One of them was “Switch your socket,” which allowed guests to exchange old switches or sockets for new Schneider Electric products, subject to a limited daily quota.
Other offers included Free AvatarOn Print for related product purchases, a shopping voucher for certain transactions, Daily Lucky Draw, and complimentary coffee for visitors who took part in the activities. These programs made the booth feel more interactive while reinforcing the brand’s focus on comfort and personalization.
By combining safety education, product demonstration, and design collaboration, Schneider Electric turned its IndoBuildTech Expo 2026 appearance into a broader conversation about how homes should be built. The result was a presentation that linked electrical protection, visual character, and modern convenience in one space.
