Sharp Electronics Indonesia has introduced its newest range of double-door refrigerators equipped with J-Tech Inverter technology. This release marks an important step in strengthening Sharp’s position as one of the market leaders in the home appliance sector, especially among Indonesian consumers.
At launch, Sharp announced that there would be up to 12 new refrigerator models throughout the year. These models are specifically designed to fulfill the increasingly dynamic and modern needs of Indonesian families for food storage.
Focus on Local Fit and Innovation
Shinji Teraoka, President Director of Sharp Electronics Indonesia, highlighted that this product launch aligns with their commitment to local fit innovation. This means combining globally proven technology with features adjusted to local consumer needs.
According to Darma Effendy, Refrigerator Product Strategy Group Manager or SEID, every new Sharp refrigerator is developed through deep research into local household preferences. Research results show that Indonesians prioritize ample storage, quick cooling, and freshness retention.
From design, storage flexibility, and additional features, each aspect is customized to match the way Indonesian families cook and store food at home. This approach makes Sharp’s new J-Tech Inverter series highly relevant and practical for daily use.
Main Technology Advantages
Sharp’s latest refrigerators carry a set of key technologies that set them apart in the Indonesian market. Here are the core features that consumers can benefit from:
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J-Tech Inverter Technology
The compressor works at 36 different speed levels, allowing for efficient energy use while providing stable, rapid cooling. This system helps maintain food freshness and saves electricity throughout continuous operation. -
24H/7 Always ON Plasmacluster
This feature utilizes active ions to eliminate viruses, mold, and unpleasant odors inside the refrigerator. It operates non-stop, ensuring that stored food remains hygienic and odor-free every day. -
Ag+ Nano Deodorizer
Silver ion-based nano deodorizing technology reduces unwanted odors. This feature is particularly useful for households that store a variety of fresh food and leftovers. - Express Ice Making
For users needing ice quickly, this function accelerates ice making, a practical feature for hosting guests or special occasions at home.
Consumers looking for a new refrigerator now have access to appliances that are both power-efficient and technologically advanced. All these features are present to meet the demands of Indonesian lifestyles, which often require frequent grocery shopping and food storage.
Diverse Model Choices with Stylish Designs
Sharp’s latest two-door refrigerator lineup is divided into several series, each offering unique design elements and different capacities. The company ensures that all models receive aesthetic and functional updates to align with modern home interiors.
Some of the standout lines and their respective specifications include:
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SHINE J-TECH Inverter Glass Mirror
- Model: SJ-456GI-MS & SJ-426GI-MS
- Capacity: 338–352 liters
- Price Range: IDR 5.2 million – 5.7 million
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SHINE J-TECH Inverter Black Glitter Metal
- Capacity: 205–352 liters
- Price Range: IDR 3.2 million – 5.2 million
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SHINE J-TECH Inverter Pure White Glass Door
- Equipped with "Magic Note" feature for writing messages
- Price: IDR 5 million – 5.5 million
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GRAND Vetro J-TECH Inverter
- Capacity: 461–502 liters
- Special Feature: Mega Freezer for larger storage needs
- Price: IDR 6.5 million – 7 million
- SHINE J-TECH Inverter September Series
- Capacity: 276–306 liters
- Concept: Mega Freezer for families needing extra freezing space
These models are available through Sharp’s authorized dealers and large e-commerce platforms nationwide. Each series targets different segments, from medium-sized households to those needing large-capacity storage.
Key Reasons to Consider the J-Tech Inverter Series
Sharp’s new refrigerators come with distinct selling points that benefit households:
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Energy Saving:
With J-Tech Inverter compressors, Sharp claims up to 36 incremental speed levels, allowing adaptive cooling that helps reduce power consumption. -
Healthier Storage:
24/7 Plasmacluster ion technology keeps harmful germs and odors away to provide safer and fresher food storage. -
Odor Elimination:
The Ag+ Nano Deodorizer is a rare feature in this price segment, providing active odor control for diverse food items. - Convenience:
Express Ice Making delivers fresh ice in less time, matching the social and hospitality culture in Indonesian homes.
Innovative Features for Modern Families
Each model in the lineup is the result of a meticulous process in blending Japanese engineering with feedback from Indonesian users. As a result, the products offer both international quality and suitability for local daily life.
Some additional highlights of the new models include adjustable shelves, large vegetable boxes, and dedicated compartments to store different types of groceries safely. For families prioritizing both function and appearance, the mirror glass or glitter metal finishes add a modern touch to any kitchen.
Sharp’s Position in the Indonesian Market
With the release of the J-Tech Inverter series, Sharp strengthens its leadership after achieving a production milestone of over 25 million refrigerators locally. The company continues to invest in research and manufacturing capacity to serve the Indonesian market better.
Based on industry data, consumers today are more demanding regarding energy efficiency, health, and user-friendly features. Sharp’s new refrigerators answer those needs and provide innovative solutions that are already available throughout retail and online channels.
Sharp’s marketing strategy relies on both technology and a commitment to local preferences. Indonesian families looking for a modern and practical refrigerator can now enjoy the benefits of these new models without sacrificing energy and storage needs. All these innovations are designed to make daily food storage safer, healthier, and more convenient.
