HONOR and Erafone are using Jakarta Fair Kemayoran, or PRJ, as a major sales stage this year. The strongest draw is the HONOR Magic V3, which gets a discount of up to Rp7 million and comes with a layered set of extras.
The offer runs from 11 June to 12 July 2026 at Hall D2, where the premium foldable is paired with direct gifts rather than a prize draw. Buyers can take home an HONOR Watch 5 and an HONOR Pad X7, making the package more aggressive than a standard promotion.
Premium foldable gets the sharpest push
The Magic V3 is the clearest headline item in the HONOR booth because the discount is joined by two bundled gifts. That combination gives shoppers a stronger incentive if they are already considering a flagship foldable.
For visitors who are comparing premium devices on the show floor, the structure of the deal matters as much as the discount itself. HONOR is effectively turning one purchase into a package that adds a smartwatch and a tablet at no extra lottery step.
More models get event-only offers
HONOR is not limiting its PRJ campaign to one device. The HONOR X6c, X7d, and Pad X8b are included in a Lucky Draw program with shopping vouchers from Eraspace worth up to Rp1 million.
The brand is also cutting prices on several mid-range and entry-level products. The HONOR X7d is priced at Rp4.299.000, and it comes with an exclusive gift box and 0% interest credit for one year.
Lower-priced options remain on display
For shoppers focused on a lower budget, the HONOR Pad X8b starts at Rp2.999.000. The HONOR X5c Plus is listed at Rp2.299.000, keeping the booth accessible to a wider group of visitors.
The lineup shown at PRJ also includes the HONOR Pad 10, Pad X9a, and the HONOR 400 series. That wider selection helps the booth cover more price levels instead of relying only on the Magic V3 to attract attention.
Limited stock adds urgency
Aryo Meidianto A from PT Trinova Digital Indonesia said the campaign is designed to deliver the highest benefit for technology fans. He also noted that the available gifts and promotions are limited in number.
That limitation gives visitors a reason to move quickly if they want the strongest bundle offers. With large discounts, direct gifts, and Lucky Draw benefits all running in one place, HONOR is aiming to make its Hall D2 booth one of the more compelling stops at PRJ 2026.