The latest trailer for Spider-Man: Brand New Day shows a striking change in Peter Parker’s hand. Instead of the Sony Xperia devices long associated with Spider-Man films from Sony Pictures, he now appears with Samsung’s Galaxy Z Flip.
The shift is more than a simple prop update. Samsung has confirmed that the foldable phone will serve as Spider-Man’s main device throughout the film, making the brand switch visible across a major superhero release.
Samsung pushes the foldable into the spotlight
According to Samsung’s official statement, viewers will see the Galaxy Z Flip’s portability shown directly in Spider-Man’s hands. That framing suggests the device is not meant for a brief appearance, but for repeated and noticeable screen time.
The company’s role in the film also extends beyond Peter Parker. Samsung said the phone will be one of the key devices used by Spider-Man, giving the product placement a central role in the story rather than a background one.
Ned Leeds also joins the Samsung lineup
The collaboration reaches another important character in the film. Ned Leeds, known as the “guy in the chair,” will use a Galaxy Z Fold 7 and a Galaxy Watch to help track Spider-Man’s location.
That detail makes the placement more story-driven, since the devices are tied to a specific task within the plot. It also broadens Samsung’s presence from a single hero device to a wider set of products.
A notable break from the Xperia era
For years, Xperia phones have been closely linked with Spider-Man films produced by Sony Pictures. The connection was natural, given Sony’s ownership of Sony Pictures and its long-standing strategy of placing Xperia devices in its movies.
The association was especially visible during the era of Andrew Garfield’s Spider-Man, when Peter Parker was often seen using Xperia phones in The Amazing Spider-Man films. That history is why the new Samsung placement stands out so strongly now.
| Character | Samsung Device | Story Use |
|---|---|---|
| Spider-Man / Peter Parker | Galaxy Z Flip | Main device throughout the film |
| Ned Leeds | Galaxy Z Fold 7 and Galaxy Watch | Used to help track Spider-Man |
Promotions go beyond the movie screen
Samsung and Sony Pictures are also working together on a broader promotional effort. Samsung helped develop a site called “Spidey Tracker,” which draws inspiration from the story element in which Ned Leeds builds a website to help locate Spider-Man.
The site is part of a global campaign leading up to the film’s release on 31 July 2026. Samsung described the project as a way to connect the film world with Spider-Man fans in real life.
The “Spidey Tracker” launch came alongside the latest trailer on 16 June, showing that the promotion around the film and the devices is being coordinated from the start. That timing makes the campaign feel designed to support both the movie and Samsung’s foldable lineup at once.
For Samsung, the placement offers a rare chance to put the Galaxy Z Flip in the hands of one of the world’s most recognizable superheroes. For Sony’s Spider-Man franchise, it marks a visible break from the Xperia association that fans have come to expect for years.
What appears in the trailer may look like a small branding change, but it carries a larger meaning for how the film presents its characters and its technology. With Samsung now embedded in both the hero and supporting cast, the Spider-Man universe is entering a new product placement chapter without Xperia at its center.