Apple users in Indonesia are facing a fresh round of price increases, and the shift is most noticeable on the iPhone 15 line. As of early July 2026, several models across the lineup have moved higher, forcing buyers to rethink their budgets before making a purchase.
The latest changes are not limited to one family. The iPhone 16, iPhone Air, and even the newest iPhone 17 series have also been adjusted, with almost every storage option seeing a new price point at official Apple distributors in Indonesia.
iPhone 15 moves higher first
Among the models now drawing the most attention, the iPhone 15 stands out because its starting price has climbed to the Rp 14 million range. The larger storage tiers have followed the same direction, making the series feel notably more expensive than before.
| Model | Storage | Price |
|---|---|---|
| iPhone 15 | 128 GB | Rp 14.499.000 |
| iPhone 15 | 256 GB | Rp 17.499.000 |
| iPhone 15 | 512 GB | Rp 21.499.000 |
| iPhone 15 Plus | 128 GB | Rp 16.499.000 |
The iPhone 15 Plus is listed only in the 128 GB version, priced at Rp 16.499.000. That figure underlines how the larger model has also been pulled into the broader market adjustment.
Premium models are climbing too
The iPhone Air has also seen a significant jump, with several versions said to be more than Rp 4 million higher than before. Despite its thinner and lighter design, the model remains positioned in the premium segment.
| Model | Storage | Price |
|---|---|---|
| iPhone Air | 256 GB | Rp 21.249.000 |
| iPhone Air | 512 GB | Rp 25.999.000 |
| iPhone Air | 1 TB | Rp 30.249.000 |
That pricing puts the iPhone Air firmly in high-end territory and makes any upgrade decision more demanding for prospective buyers. The latest numbers leave little room for impulse buying.
iPhone 16 family and iPhone 16e also rise
The iPhone 16 lineup has not escaped the increase. The iPhone 16e is one of the models with the sharpest jump compared with the end of June, while the regular, Plus, and Pro versions have also been revised upward across multiple capacities.
| Model | Storage | Price |
|---|---|---|
| iPhone 16e | 128 GB | Rp 12.749.000 |
| iPhone 16e | 256 GB | Rp 15.249.000 |
| iPhone 16e | 512 GB | Rp 19.249.000 |
| iPhone 16 | 128 GB | Rp 16.999.000 |
| iPhone 16 | 256 GB | Rp 19.499.000 |
| iPhone 16 | 512 GB | Rp 23.499.000 |
| iPhone 16 Plus | 128 GB | Rp 18.999.000 |
| iPhone 16 Plus | 256 GB | Rp 21.499.000 |
| iPhone 16 Plus | 512 GB | Rp 25.499.000 |
| iPhone 16 Pro | 128 GB | Rp 21.999.000 |
| iPhone 16 Pro | 256 GB | Rp 24.499.000 |
| iPhone 16 Pro | 512 GB | Rp 28.499.000 |
| iPhone 16 Pro | 1 TB | Rp 32.499.000 |
| iPhone 16 Pro Max | 256 GB | Rp 25.999.000 |
| iPhone 16 Pro Max | 512 GB | Rp 30.999.000 |
| iPhone 16 Pro Max | 1 TB | Rp 34.999.000 |
Within that group, the iPhone 16 Pro Max remains one of the most expensive choices in the family. The iPhone 16e, meanwhile, still serves as the entry point into the newer generation, even after its latest increase.
The newest iPhone 17 series is already expensive
The iPhone 17 series has also entered the Indonesian market with higher prices across the board. The most striking figure belongs to the iPhone 17 Pro Max with 2 TB of storage, which sits at the top of the current list.
| Model | Storage | Price |
|---|---|---|
| iPhone 17e | 256 GB | Rp 13.499.000 |
| iPhone 17e | 512 GB | Rp 17.999.000 |
| iPhone 17 | 256 GB | Rp 17.999.000 |
| iPhone 17 | 512 GB | Rp 22.749.000 |
| iPhone 17 Pro | 256 GB | Rp 24.999.040 |
| iPhone 17 Pro | 512 GB | Rp 29.499.000 |
| iPhone 17 Pro | 1 TB | Rp 34.249.000 |
| iPhone 17 Pro Max | 256 GB | Rp 26.999.000 |
| iPhone 17 Pro Max | 512 GB | Rp 31.499.000 |
| iPhone 17 Pro Max | 1 TB | Rp 36.249.000 |
| iPhone 17 Pro Max | 2 TB | Rp 45.249.000 |
That 2 TB version is now the most expensive model in the entire list. At the same time, the iPhone 17e and standard iPhone 17 still provide lower entry points for buyers who want the latest generation without moving into Pro territory.
Prices can still vary by store
These figures reflect official pricing before any discounts or special promotions. Apple’s prices can still differ slightly across distributors and authorized stores operating in Indonesia.
Buyers may still find lower numbers during limited sales programs or promotional periods. For now, however, the latest adjustment makes it clear that the cost of entering or upgrading within the iPhone ecosystem has risen across nearly every tier.
