Jete Festive 2026 will combine gadget auctions starting at Rp20,000 with a Mobile Legends: Bang Bang tournament carrying Rp4.5 million in total cash prizes. The event also features discounts of up to 90 percent and a Rp1,000 promotion for selected offers.
The five-day festival is scheduled for July 1-5, 2026, at the Atrium of Pakuwon City Mall 2 in Surabaya. Its programme brings shopping activities together with esports, pop-culture competitions, and digital skills sessions.
Auction Access Extends Beyond the Mall
Visitors can bid on devices from a starting price of Rp20,000, while Jete will also broadcast the auction through its official Instagram account. This format allows the auction programme to be followed digitally in addition to the on-site event.
The product range includes audio devices, smartwatches, and mobile phone accessories. These products will be displayed in an experience zone where consumers can try them before making a purchase.
| Programme | Main Offer | Details |
|---|---|---|
| Flash sale | Up to 90% discount | Available for selected products |
| Special promotion | Rp1,000 offers | Part of the shopping programme |
| Gadget auction | Starts at Rp20,000 | Also broadcast on Jete’s official Instagram |
| Battle Arena Vol. 7 | Rp4.5 million in prizes | MLBB tournament |
The flash sale is one of the event’s main retail draws, offering discounts of up to 90 percent across selected items. The Rp1,000 promotion adds another low-entry offer for visitors looking for limited-price deals.
Competitive Gaming and Community Stages
Esports will take the stage through the Rise of The Next Champions Battle Arena Vol. 7. The Mobile Legends: Bang Bang competition offers a total cash prize pool of Rp4.5 million for participants.
Jete Festive will also host a K-Pop Dance Cover Competition for participants presenting choreography and group coordination. The entertainment programme broadens the event beyond gaming and gadget shopping.
A Coswalk Competition will be held in collaboration with COSURA, or Cosplayer Surabaya. The activity includes the Japanese pop-culture community in the festival’s community agenda.
Digital Learning Sessions
Digital classes at the festival will cover skills development, everyday uses of technology, and business opportunities in the modern creative industry. The sessions are designed as an additional activity alongside the retail and competition programmes.
Jete CEO Jhonny Thio Doran said the festival reflects the company’s effort to provide experiences that are closer and more useful for consumers. He said technology can create opportunities for collaboration, learning, and creativity.
“We believe that technology not only brings innovation, but can also open up space for collaboration, learning, and creativity,” Jhonny said. He added that the event is expected to provide a memorable experience while supporting the development of Indonesia’s digital communities and creative industries.
With on-site product trials, online auction broadcasts, gaming competition, community performances, and digital classes, Jete Festive 2026 presents several ways for visitors to take part. Attendees can choose between seeking shopping offers, joining community activities, or exploring digital learning opportunities.
