Asus has introduced three Vivobook laptop options for students and younger users, starting at Rp 11.299.000. The range covers a compact machine for everyday coursework as well as Vivobook 14 configurations with AI processing support for online classes and content work.
The product line arrives as laptops remain central to assignments, remote learning, and creative activities. Asus is also positioning expressive colours and a slim design as part of the Vivobook appeal for students, young professionals, millennials, and Gen Z users.
AI-focused features on Vivobook 14
Vivobook 14 is available in the A1404 and A1407 models for users seeking more computing power. The series offers processor options from Intel Core Ultra Series, AMD Ryzen AI 300 Series, and Snapdragon X.
Selected configurations include a Neural Processing Unit, or NPU, with AI processing capability of up to 50 TOPS. This component supports Windows Studio Effects for online classes, AI Noise Cancellation to help reduce background noise, and content editing through CapCut and Asus MuseTree.
The Vivobook 14 weighs between 1.40 and 1.49 kilograms and is 1.79 centimetres thick. It also offers displays up to WUXGA resolution of 1,920 x 1,200 pixels with a 16:10 aspect ratio, providing more work area than a standard display ratio.
Other supporting features include a dedicated Copilot key, an infrared webcam for Windows Hello sign-in, and a battery claimed to last more than 10 hours. The A1404 comes in Terracotta, Quiet Blue, and Cool Silver, while the A1407 is offered in Platinum Gold.
| Model | Processor | Memory/Storage | Price |
|---|---|---|---|
| Asus Vivobook Go 14 (E1404) | AMD Ryzen 3 7320U | 8GB/512GB | Rp 11.299.000 |
| Asus Vivobook 14 (A1407) | Intel Core Ultra 5 225H | 16GB/512GB | Rp 11.799.000 |
| Asus Vivobook 14 (A1404) | Intel Core 5 120U | 8GB/512GB | Rp 13.799.000 |
1. Asus Vivobook Go 14 (E1404)
The Asus Vivobook Go 14 is the lowest-priced option at Rp 11.299.000, with an AMD Ryzen 3 7320U processor, 8GB of memory, and 512GB of storage. It is aimed at users who need portability and sufficient performance for lighter daily tasks.
The Vivobook Go series uses energy-efficient AMD Ryzen 7020 Series or Intel Pentium processors on certain models, with up to LPDDR5 memory for light multitasking. It is approximately 1.79 centimetres thick and weighs 1.38 kilograms.
Asus says the device meets the US MIL-STD-810H military durability standard. The series includes a Full HD display, OLED panels on selected variants, a fingerprint sensor, a physical webcam shutter, cooling hardware, and a hinge that opens up to 180 degrees.
2. Asus Vivobook 14 (A1407)
The Vivobook 14 A1407 is priced at Rp 11.799.000 and pairs an Intel Core Ultra 5 225H processor with 16GB of memory and 512GB of storage. Its larger memory capacity is intended to support users handling more multitasking activity.
3. Asus Vivobook 14 (A1404)
The Vivobook 14 A1404 carries an Intel Core 5 120U processor, 8GB of memory, and 512GB of storage, with a price of Rp 13.799.000. It provides another Vivobook 14 option for users considering processor choice, display area, and available colours.
Promotion adds warranty coverage
Asus Indonesia is running its “Kelas Baru, Laptop Baru” promotion from 29 July 2026 to 30 September 2026 for eligible Vivobook and Vivobook Go models. Buyers receive one additional year of international warranty coverage at no cost, bringing the total coverage to three years.
The warranty covers repair costs and spare parts for natural damage without a claim limit. Buyers also receive Asus VIP Perfect Warranty for two years, covering 100 percent of repair costs for user negligence such as drops or liquid damage, with one claim allowed each year.
Lenny Lin, Country Manager of Asus Indonesia, said younger users need devices that are fast for academic needs while also reflecting their personality. “Through this latest campaign, Asus Vivobook comes with expressive colour choices, from elegant monochrome to bold terracotta, equipped with AI technology and military-grade durability,” she said.
Asus also provides Asus Premium Care and Battery Service Package as optional protection extensions. Buyers should check whether their chosen configuration is included in the promotion list before making a purchase decision.
