
FUJIFILM recently launched the instax mini LiPlay+™, a new generation instant hybrid camera that merges modern design with innovative features. This camera combines digital technology and instant printing, enhancing the traditional instax experience for users who want more than just photos.
The instax mini LiPlay+™ offers a sleek metal-accented design available in two luxurious colors: Sand Beige and Midnight Blue. With a price of around $230, it is accessible through FUJIFILM Official Store Indonesia and authorized retailers nationwide.
Modern Design Meets Interactive Technology
FUJIFILM revamped the camera’s exterior to appeal to style-conscious young users with its metallic buttons and elegant finish. Its back-mounted LCD screen allows users to easily preview images, select their favorite shots, and print instantly without needing additional devices.
One of the major upgrades is the integration of a selfie lens with a wide-angle view. This new feature simplifies group photos and selfies, making it practical for capturing moments on the go.
Creative Photo Features
The introduction of “Layered Photo Mode” lets users blend images taken from the front and rear cameras into a single, creative print. This mode encourages personalized and meaningful photo compositions that extend the fun of instant photography.
Furthermore, the camera incorporates two printing modes that adjust color saturation and tone:
- instax-Natural Mode™: Provides a soft and classic instax color palette.
- instax-Rich Mode™: Offers brighter, more vibrant colors for expressive photos.
These choices allow users to tailor their prints to match different moods and atmospheres.
Adding Sound to Memories
A distinctive feature of the instax mini LiPlay+™ is its ability to record up to 10 seconds of audio. This recording is converted into a QR code printed on the photo, which can be scanned to play back the sound.
This technological advancement enriches the photo experience by preserving not only images but also accompanying voices or ambient sounds, such as laughter or celebratory messages. According to Masato Yamamoto, President Director of FUJIFILM Indonesia, the camera’s tagline “Sounds like adventure” captures the brand’s vision to encourage expressive and vivid storytelling through photography.
instax Sound Album™ Feature
The camera also supports the instax Sound Album™ function, allowing users to compile up to 10 photos with their respective audio clips into a themed video slideshow. This slideshow can then be printed as a cover photo with a QR code, enabling viewers to relive memories in an emotional and immersive way.
Convenient Printing via Smartphone
Through its Direct Print feature, users can wirelessly print photos taken from their smartphone via the instax mini LiPlay+™ app. The app offers extensive customization options, including 13 built-in frame designs and over 60 additional frames for download. Audio clips can be added before printing, turning everyday moments such as morning coffee or afternoon strolls into memorable keepsakes.
The app also supports saving photos in digital instax formats, making it easy to share images on social media platforms.
FUJIFILM’s instax mini LiPlay+™ is more than just a camera; it’s a multi-functional device that brings images and sounds together. Its sophisticated design, novel audio integration, and instant print capabilities make it an appealing choice for young, creative users who seek to capture and share authentic memories. This innovation marks a new chapter in instant photography, where visual nostalgia pairs seamlessly with emotional storytelling.




