Google Indonesia has unveiled the Year in Search 2025 report, highlighting the most popular search trends among Indonesian netizens. The report reveals that searches around the film "Jumbo," Finance Minister Purbaya Yudhi Sadewa, and the sport of padel dominated public interest this year.
The annual report, titled "Jeda Tawa di Tengah Ramainya Tren," provides insights into the diverse interests of Indonesians. It covers various categories such as personalities, music, films, and emerging issues that captured national attention.
Film "Jumbo" Tops Searches
The film "Jumbo" emerged as the most searched movie in Indonesia for 2025. Recognized as the highest-grossing film in the country’s history, it has sparked widespread curiosity and discussion online. Following "Jumbo," titles like “Sore: Istri Dari Masa Depan” entered the top 10 most watched movies of the year.
Feliciana Wienathan, Communication Manager at Google Indonesia, emphasized how Google Search serves as a platform where both significant and casual topics are explored. She noted, “Throughout 2025, we celebrated not only content that captured hearts but also achievements like the film ‘Jumbo’.”
Prominent Figures: Purbaya Yudhi Sadewa and Gustiwiw
In the ‘Who’ category, searches for Minister of Finance Purbaya Yudhi Sadewa stood out, reflecting the public’s keen interest in political and economic leadership. Alongside him, the late musician Gustiwiw also received significant attention, illustrating how culture and politics converge in the public sphere.
Google’s data suggests that Indonesians are engaging deeply with figures contributing to various sectors, from government to arts. This trend reflects a broader national discourse enriched by diverse influencers.
Padel Gains Unexpected Popularity
One notable development in 2025 is the surge in interest toward padel, a sport previously considered niche or exclusive. Millions searched for terms like “What is padel?” and “How to start playing padel,” demonstrating its rapid rise in popularity.
Google’s report indicates that this growing curiosity mirrors a wider trend of Indonesians embracing new and diverse activities. Feliciana Wienathan commented that issues once seen as minor or localized can quickly become national phenomena through digital engagement.
Other Key Search Categories
The Year in Search 2025 report also highlights other popular queries across several categories:
- Top Trends: Among the leading topics were “Gemini AI,” “Titiek Puspa,” “Coretax,” and “Timnas Indonesia.”
- Informational Searches: Questions such as “What is Stecu?” and “What is Velocity?” saw increased interest alongside searches clarifying health and social topics.
- How-To Searches: People sought practical guidance with queries like “How to make AI photos,” “How to play padel,” and “How to read QRIS.”
- Recipes: Traditional and modern recipes attracted attention, including “Matcha recipe,” “Rempeyek peanut recipe,” and “Oxtail soup recipe.”
- Music and Lyrics: Lyrics for songs such as “Garam dan Madu” and “Terbuang Dalam Waktu” became commonly searched, reflecting a strong interest in contemporary music.
Data Reflects Positive Social Trends
According to Feliciana Wienathan, the trends indicate that Indonesian internet users are not merely consuming content passively. Instead, they actively seek knowledge, embrace cultural diversity, and look for positive influences through their online activities.
This phenomenon shows that digital platforms like Google play a crucial role in transforming local interests into nationwide conversations. It also reflects the evolving ways Indonesians interact with culture, sports, and technology in 2025.
Summary of Notable Search Trends
| Category | Popular Searches |
|---|---|
| Films | Jumbo, Sore: Istri Dari Masa Depan, Pabrik Gula |
| People | Purbaya Yudhi Sadewa, Gustiwiw, Titiek Puspa |
| Sports | Padel, Marathon, Pilates, Squash |
| Music | "Terbuang Dalam Waktu," "Garam dan Madu" |
| How-To | AI photos, start padel, read QRIS |
This list underscores the multifaceted nature of Indonesian users’ interests. Notably, cultural elements from eastern Indonesia and emerging technologies like AI have gained remarkable prominence.
Overall, Google’s Year in Search 2025 report offers a valuable snapshot of Indonesia’s digital landscape. It highlights how entertainment, politics, sports, and education collectively shape the queries of millions, making topics like Jumbo, Purbaya, and padel key points in the national conversation this year.
