ADVAN, an Indonesian electronics brand, officially introduced its first 5G smartphone, the ADVAN Macha 5G, on December 9, 2025. Positioned as a formidable contender in the mid-range segment, it offers advanced specifications at a competitive price starting around $195. This launch marks ADVAN’s strategic move to strengthen its foothold in a market dominated by global brands, supported by the exclusive use of the MediaTek Dimensity 7060 chipset, a debut in Indonesia.
Targeting the active Gen Z demographic, the Macha 5G caters to users who need fast performance, reliable connectivity, and stylish design for activities ranging from learning to content creation. With the tagline #MachaYourVibe, ADVAN aims to embody the fresh and energetic spirit of matcha, enhancing user experience with premium-feeling features at an affordable price point.
Advantages of ADVAN Macha 5G
The phone is powered by the MediaTek Dimensity 7060 chipset built on a 6nm process, ensuring efficient multitasking and smooth gaming performance. This octa-core processor balances speed and power consumption effectively, making it suitable for daily heavy usage.
Its 6.67-inch AMOLED display supports Full HD+ resolution and a 120 Hz refresh rate. The screen delivers infinite contrast, perfect blacks, and up to 1000 nits of peak brightness, ensuring clear visibility even in bright outdoor conditions. An under-display fingerprint sensor adds to the sleek, premium feel.
Physically, the device is slim and lightweight, measuring just 7.2 mm thick and weighing 173 grams. This makes it comfortable to hold and easy to carry. The materials used aim to mimic a high-end feel despite the mid-range category.
Connectivity options are comprehensive, including 5G cellular support, Wi-Fi 6 for faster and more stable internet, Bluetooth 5.2, and NFC for contactless transactions. The presence of a hardware gyroscope enhances gaming and video stabilization, while the IR Blaster allows the phone to act as a universal remote control.
Photography is supported by a 50 MP Sony IMX752 main camera capable of detailed images and 2K video recording at 30 FPS. Supplementing this are 8GB of LPDDR5 RAM and 256GB of UFS 3.1 internal storage to ensure fast data access and ample space.
The device also features an IP64 rating, providing resistance against dust and water splashes, ideal for everyday use. The Bypass Charging technology protects battery health during gaming while charging. Running on pure Android 15 with an AI assistant, the user experience is modern and streamlined.
The sales package adds value with a 33W fast charger, USB Type-C cable, protective casing, and pre-applied screen protector. Consumers get a ready-to-use device without extra purchases needed.
Disadvantages of ADVAN Macha 5G
One notable limitation is the absence of an ultrawide lens, restricting users from capturing wide landscapes or group photos without compromise. Photography flexibility is therefore somewhat reduced.
The front camera offers only 8 MP resolution, which may be insufficient for users seeking high-quality selfies or detailed video calls. This is below some competitors which provide better front-facing sensors at similar price points.
Battery capacity stands at 5000 mAh, which, although adequate for daily use, trails behind rivals who increasingly feature 6000 mAh cells. This might concern users needing prolonged battery life throughout active days.
Audio quality suffers from a mono speaker setup, leading to less immersive sound experiences for music and videos compared to smartphones with stereo speakers.
While running Android 15, long-term software update commitments from ADVAN have not been clearly stated. This uncertainty affects users who prioritize ongoing OS upgrades and security updates.
In terms of raw performance, the Dimensity 7060 chipset is competent but not class-leading. Some rivals at similar prices might offer more powerful processors.
The phone is an ODM product, sharing design similarities—nearly identical—to the Lava Blaze AMOLED 2. This reduces uniqueness and brand identity in design.
Its hybrid SIM slot forces users to choose between dual SIM functionality or microSD expansion, limiting storage and communication flexibility simultaneously.
Lastly, the secondary AI QVGA camera adds little real benefit. It mainly supports special modes but does not significantly improve photography quality or versatility.
In summary, ADVAN Macha 5G presents a balanced package of premium features and modern connectivity targeted at mid-range consumers. Its strengths in display quality, chipset efficiency, and design appeal to active and style-conscious users. Meanwhile, potential buyers should weigh its camera limitations, battery size, and software update clarity before deciding, especially in a competitive local 5G phone market. This makes ADVAN Macha 5G a noteworthy option for those prioritizing performance and affordability within the Indonesian smartphone landscape.
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