Caviar has returned to the luxury smartphone segment with a highly limited edition of the iPhone 17 Pro and iPhone 17 Pro Max, called iPhone 2007. The model stands out not only for its premium construction, but also for the historical fragment embedded inside its design: a piece of motherboard from the original iPhone released in 2007.
Rather than treating the device as a standard flagship variant, Caviar frames it as a collector’s item with strong symbolic value. The concept is tied to Apple’s 50-year milestone, giving the phone a historical layer that goes beyond appearance and materials.
A design built around Apple’s early era
The most recognizable feature sits in the center of the rear panel, inside an Apple-shaped capsule. Caviar placed the iPhone 2G motherboard fragment there as the visual and emotional centerpiece of the edition.
That detail gives iPhone 2007 a clear nostalgic identity for long-time Apple followers. It also reinforces Caviar’s usual approach, which focuses on storytelling and rarity rather than luxury materials alone.
The back panel also carries engraved line patterns inspired by electronic circuits from the older iPhone generation. Those details help connect the device’s modern profile with the look and history of Apple’s earliest smartphones.
Premium materials and classic visual cues
Caviar uses a black PVD-coated titanium case to give the phone a more exclusive finish. The body also features an engraving of Steve Jobs’ signature, one of the defining visual elements of the edition.
The color scheme follows the spirit of the first-generation iPhone as well. A silver upper section combined with a black lower section creates a classic contrast that separates the device from ordinary contemporary iPhone models.
For collectors, that kind of identity matters as much as the hardware itself. The design combines a current-generation phone with a visual tribute to Apple’s origins, creating a product aimed at buyers who value heritage as much as prestige.
Only 11 units worldwide
Scarcity is one of the strongest selling points of this release. Caviar is producing only 11 units of the iPhone 17 Pro and iPhone 17 Pro Max iPhone 2007 worldwide.
That limited number places the model firmly in the ultra-exclusive category. In the luxury market, small production runs often become a major part of the appeal because they create rarity that is difficult to replicate.
Each purchase also includes a premium box containing a 999 pure gold commemorative coin and signature Caviar accessories. The package is designed to make the ownership experience feel as exclusive as the phone itself.
Pricing aimed at collectors, not the mass market
The price structure makes clear that this is not a mainstream release. The iPhone 17 Pro with 256 GB storage starts at US$10,770 or around Rp 183 million.
For the 1 TB version, the price is set at US$11,490 or around Rp 195.3 million. The iPhone 17 Pro Max with 256 GB storage starts at US$11,270 or around Rp 191.6 million.
At the top end, the iPhone 17 Pro Max 2 TB is priced at US$12,700 or around Rp 215.9 million. These figures place iPhone 2007 in the category of luxury collectibles, where exclusivity and design narrative matter more than everyday practicality.
Caviar’s long-running formula
Caviar has built a reputation for turning Apple products into limited-edition luxury objects. Its releases often rely on premium materials, distinctive styling, and customized details to attract high-end collectors.
The company has also drawn attention before with the “Jobs Turtleneck” variant, which was reported as sold out. That model used a piece of Steve Jobs’ turtleneck, a garment closely associated with Apple’s co-founder in public appearances.
With iPhone 2007, Caviar again combines nostalgia, rarity, and brand history in a single product. The result is not positioned as an ordinary communication tool, but as a highly exclusive collectible that carries a direct reference to Apple’s early legacy.
Source: tekno.kompas.com
