PGA TOUR Studios, in partnership with NFL Films, is set to debut a groundbreaking, all-access series titled “Chasing Sunday” on Tuesday. The series offers unprecedented behind-the-scenes access to THE PLAYERS Championship, providing fans with a unique view into one of golf’s most prestigious events.
“Chasing Sunday” draws inspiration from NFL Films’ acclaimed “Hard Knocks” series. It delivers an intimate, mic’d-up experience featuring four TOUR players—Akshay Bhatia, Rickie Fowler, Si Woo Kim, and Chris Gotterup—giving viewers exclusive insights into their thoughts and strategies during the tournament. This approach aims to engage both core golf enthusiasts and casual sports fans by showing the tension and pressure these athletes face.
PGA TOUR chief marketing officer Andy Weitz highlighted the collaboration as a testament to the TOUR’s commitment to innovative storytelling. He noted, “The buy-in of our stars during one of the biggest and most consequential weeks of their season shows how committed we all are to engaging current and future fans with new, creative storytelling formats like this.”
The series will premiere at 9 p.m. ET on the PGA TOUR YouTube channel and PGATOUR.COM, with additional distribution via NFL Films’ YouTube and social media channels. This multi-platform approach seeks to maximize reach and allow fans worldwide to experience the flagship event in unprecedented depth.
Norb Gambuzza, PGA TOUR executive vice president of media, emphasized that “Chasing Sunday” is a strategic initiative for the TOUR. He explained that the quick-turn, mic’d-up format is being developed with a view toward expanding similar programming for the 2027 season. THE PLAYERS Championship was selected for its stature and competitiveness, uniquely suited to showcase this innovative content experiment.
Ross Ketover, senior executive at NFL Films, underscored the company’s dedication to storytelling through sports. He remarked, “Nothing motivates our creative people more than telling compelling sports stories, and the tension and pressure of attempting to win a significant golf tournament fits that format incredibly well.”
“Chasing Sunday” enhances the growing portfolio of PGA TOUR Studios’ original content offerings. Its contemporary storytelling complements Emmy-nominated series like “Scottie 24” and the recently launched “Mindful” franchise, highlighting the TOUR’s broader initiative to deepen fan engagement through rich player experiences and narrative formats.
The launch of this series represents a significant step in sports content innovation by blending PGA TOUR’s expansive golf coverage with NFL Films’ expertise in sports documentary production. Viewers will be able to experience the intensity, drama, and personality behind the scenes at THE PLAYERS Championship in a way never before available.