Advan is positioning Aigen Ultra as a practical answer for users who need a compact laptop that can keep up with modern work, digital learning, and heavier multitasking. The new model is also meant to make AI features more accessible, while keeping the price within a more affordable range for its target segment.
The device arrives as part of Advan’s response to a shift in everyday computing, where artificial intelligence is no longer treated as a future concept. According to Advan CEO Chandra Tansr, AI has already become part of daily activities, including studying, working, and creating content.
At the center of Aigen Ultra is the Intel Core Ultra 5 115U, a processor designed for AI-based computing with better power efficiency and multitasking performance. Advan pairs it with 16GB of memory and 256GB of storage so the laptop can stay responsive when several applications are open at the same time.
That hardware combination is intended to support office work, online classes, and creative tasks that require quick switching between applications. The machine is not presented only as an AI-focused product, but also as a laptop built to handle routine daily use without feeling slow under pressure.
A larger workspace on a touchscreen display
One of the most notable parts of Aigen Ultra is its 14-inch touchscreen display. Advan uses an FHD+ IPS panel with a 16:10 aspect ratio, giving users more vertical space than a standard display format.
That screen layout is useful for reading documents, editing content, and watching media. The touchscreen function also adds flexibility for users who prefer moving between typing, scrolling, and direct interaction with the display.
AI access with a dedicated Copilot button
Aigen Ultra is aimed at students, content creators, young professionals, and digital entrepreneurs who need a flexible device for active workflows. To support that audience, Advan includes a dedicated Copilot button for quick access to Microsoft Copilot on the device or within applications.
Through that feature, users can use AI to write text, summarize information, search for data, create AI-generated images, and assist with tasks in Word, Excel, or a browser. This approach is meant to reduce the complexity of using AI tools in everyday work.
Pricing and availability
Advan says Aigen Ultra will be available starting 25 May 2026 through the ADVAN Official Store and selected e-commerce platforms such as Shopee. The launch price is set at Rp9.799.000, placing it in the relatively affordable category for an AI laptop in its segment.
With the Intel Core Ultra 5 115U, 16GB memory, 256GB storage, 14-inch FHD+ IPS touchscreen, and Copilot button, Aigen Ultra combines productivity features and AI support in one package. Its arrival also adds momentum to competition in the local laptop market, where efficiency, mobility, and smart features are becoming increasingly important.
Source: mediaindonesia.com