Apple has started raising prices across several of its products, with the changes taking effect on Thursday, June 25, 2026, U.S. time. The adjustment reaches the iPad, MacBook, Apple TV, HomePod, and Vision Pro lines, signaling a wider response to rising component costs.
The company says the pressure has been driven mainly by higher memory and storage prices. Apple said the pace and scale of those increases have been difficult to absorb, even after it tried to hold prices steady for as long as possible.
Which products moved most
The new pricing does not affect every Apple device. The iPhone, Apple Watch, and AirPods remain unchanged for now, while several core product categories have received notable increases.
| Product | Old Price | New Price |
|---|---|---|
| MacBook Neo | 599 dollar AS | 699 dollar AS |
| MacBook Air 13 inch | 1.099 dollar AS | 1.299 dollar AS |
| MacBook Air 15 inch | 1.299 dollar AS | 1.499 dollar AS |
| MacBook Pro M5 | 1.699 dollar AS | 1.999 dollar AS |
| MacBook Pro M5 Pro | 2.199 dollar AS | 2.499 dollar AS |
| MacBook Pro M5 Max | 3.599 dollar AS | 4.099 dollar AS |
| iMac | 1.299 dollar AS | 1.499 dollar AS |
| Mac Studio M4 Max | 1.999 dollar AS | 2.499 dollar AS |
| Mac Studio M3 Ultra | 3.999 dollar AS | 5.299 dollar AS |
| Mac mini M4 Pro | 1.399 dollar AS | 1.599 dollar AS |
| iPad | 349 dollar AS | 449 dollar AS |
| iPad Air 11 inch | 599 dollar AS | 749 dollar AS |
| iPad Air 13 inch | 749 dollar AS | 949 dollar AS |
| iPad Pro 11 inch | 999 dollar AS | 1.199 dollar AS |
| iPad Pro 13 inch | 1.299 dollar AS | 1.499 dollar AS |
| iPad mini | 499 dollar AS | 599 dollar AS |
| Apple TV 4K | 129 dollar AS | 199 dollar AS |
| HomePod | 299 dollar AS | 349 dollar AS |
| HomePod mini | 99 dollar AS | 129 dollar AS |
| Vision Pro | 3.499 dollar AS | 3.699 dollar AS |
The sharpest increase is on the Mac Studio M3 Ultra, which climbs from 3.999 dollar AS to 5.299 dollar AS. At the other end, the HomePod mini rises by just 30 dollar AS.
What the price move means beyond the U.S.
Signs of the change are already visible in Indonesia, where the price of the iPad 11 (2025) on an official Apple distributor site was reported higher on Friday, June 26, 2026, morning. The WiFi-only model rose from Rp 6 juta to Rp 7,2 juta, while the WiFi + cellular version increased from Rp 9,5 juta to Rp 10,2 juta.
It is still unclear whether that move followed the global adjustment or had already been revised earlier. The MacBook Neo price on the same official distributor site in Indonesia was still unchanged at the time of reporting.
Apple is not the only tech company feeling the pressure. Reports cited by KompasTekno note that Samsung, Microsoft, Sony, Dell, HP, Nintendo, and Valve have also acknowledged similar cost strain from memory and storage chips.
For buyers, the larger concern is that this may not be the end of the changes. IDC analyst Nabila Popal said iPhone pricing is also unlikely to stay untouched forever if component costs keep rising.