Casio has brought a feature once more closely associated with G-Shock into a slimmer and more affordable package. The new W738H series has now appeared on Casio’s US website, with three variants listed at $54.95 each.
That price positions the lineup as a modestly priced digital watch, but the bigger talking point is the vibration alarm. Instead of relying on audible alerts, the watch can deliver silent notifications for alarms, the countdown timer, the stopwatch, and hourly signals.
A rare feature outside G-Shock
Vibration alerts are still uncommon in Casio’s non-G-Shock catalog, which is part of what makes the W738H stand out. The function is also easy to activate: users can hold the start button for two seconds in timekeeping mode to switch all alerts to vibration and disable button sounds.
Casio has also adjusted the strap design to support that system. The hole spacing is closer than usual, helping the watch sit nearer to the wrist so the vibration is easier to feel.
Three variants, one price
| Model | Colorway | Display | Price |
|---|---|---|---|
| W738H-1AV | Black/Silver | Standard LCD | $54.95 |
| W738H-1BV | All Black | Inverted LCD | $54.95 |
| W738H-3AV | Olive Green | Standard LCD | $54.95 |
The W738H-1AV comes in black and silver, the W738H-1BV is fully black with an inverted LCD, and the W738H-3AV arrives in olive green. All three share the same pricing on Casio’s US site.
Built for daily wear
Beyond the vibration system, the watch keeps a practical digital feature set. It includes dual time, a 1/100-second stopwatch, a 24-hour countdown timer, a daily alarm, an hourly time signal, an LED light with afterglow, and an auto-calendar running to 2099.
Casio also gives the model a resin case measuring 47.0 × 42.8 × 13.4 mm and a weight of 43 grams. Water resistance is rated to 100 meters, while battery life is stated at about 10 years from a single CR2032 cell.
That long battery estimate is one of the watch’s biggest practical strengths, especially for buyers who want a low-maintenance digital model. Casio first launched the series in Japan in May, before it later appeared on the UK site and has now reached the US market for the first time in North America.
Casio’s move shows how the company continues to reserve some of its most useful ideas for compact watches as well as its better-known rugged lines. With quiet alerts, a long battery claim, and a simple three-color lineup, the W738H is aimed at users who want a straightforward digital watch with one unusual advantage.
