Professional public relations has long been associated with large companies, but that model is starting to shift for small businesses in Indonesia. Alpha Story is now pushing AI-based marcomms services aimed at giving SMEs access to communication support that is easier to use and more affordable.
The Singapore-based marketing technology company says the goal is not only to help brands promote themselves, but also to improve visibility and trust in an increasingly crowded digital market. For many SMEs, that means building a stronger presence across search engines, social media, and AI-driven platforms.
Communication support built for smaller budgets
As an affiliate of local outdoor advertising company 8Infini, Alpha Story has launched a range of AI-powered marcomms solutions designed to reduce costs and simplify the workflow. Jeremy Foo, CEO of Alpha Story, said strategic communications have often been tied to bigger companies because of the high costs involved.
The company’s model combines AI technology, process efficiency, and more accessible pricing. Through that approach, SMEs can access communication strategy development, press release creation, and publication guarantees in Indonesian media.
The service is also positioned for startups, founder-led businesses, and growing brands. It does not require long-term contracts or large upfront payments, which lowers the barrier for businesses that want professional communications support without heavy commitments.
Alpha Echo is designed as a brand intelligence layer
Alongside its PR services, Alpha Story has introduced Alpha Echo, an AI-based intelligence platform for brands. The system is meant to help businesses understand public perception, compare their standing with competitors, and track visibility across search engines, social media, and AI platforms.
Alpha Echo processes signals from media coverage, social media, industry trends, and brand communication materials, then turns them into recommendations that can be used directly. Marketing and communications teams can use those insights to shape positioning, PR narratives, thought leadership strategies, and more relevant content.
The platform also supports Search Engine Optimization and Answer Engine Optimization, two approaches that are becoming increasingly important as AI-powered search changes how brands are discovered online.
| Offer | Main Use | Key Benefit |
|---|---|---|
| AI-powered marcomms services | PR strategy, press release creation, media publication | Lower cost and simpler workflow |
| Alpha Echo | Brand intelligence and visibility tracking | Actionable recommendations for positioning and content |
Why the timing matters for Indonesian SMEs
Alpha Story Country Lead for Indonesia, Leighton Cosseboom, said the main challenge for many SMEs is not product quality or the founder’s capability. He argued that many businesses already have strong value, but they are not visible or well understood by potential customers.
To address that gap, Alpha Story has built a system that integrates communication functions into one platform. Unlike conventional setups that separate PR, digital marketing, media monitoring, reporting, and strategy, this system connects the entire process through technology so data and execution stay aligned.
The move also reflects the scale of SMEs in Indonesia’s economy. The sector accounts for about 99 percent of all business units in the country and contributes around 60.5 percent to gross domestic product, making it one of the main drivers of national growth.
As digital competition intensifies, efficient communications tools are becoming more important for smaller businesses that need to stand out. Alpha Story says its AI-based approach is intended to help Indonesian SMEs strengthen visibility, build reputation, and improve competitiveness in the digital market.
