Smartphone prices are showing little sign of easing anytime soon, and the pressure is now coming from two sides at once. Alongside a stronger US dollar, the rapid expansion of AI infrastructure is competing with phone makers for the same critical components.
That combination is making it harder for consumers to expect cheaper handsets in the near term. Market observations shared by gadget creator Kisen Kumar suggest that phone prices are unlikely to fall soon and could remain elevated for several more years.
AI Is Pulling Memory Supply Away From Phones
Currency pressure has long been the easiest explanation for rising handset prices, especially because most smartphone components are purchased in US dollars. When local currencies weaken, import costs rise quickly and retail prices usually follow.
But the current strain goes deeper than exchange rates. According to Kisen Kumar, AI companies are absorbing large volumes of RAM and internal storage, squeezing supply for other sectors, including smartphones.
Those chips and memory modules are increasingly prioritized for AI data centers because that segment is more profitable for suppliers. As a result, smartphone makers are facing tighter component availability and higher input costs.
| Pressure Point | Impact | Result for Phones |
|---|---|---|
| US dollar strength | Raises import costs | Retail prices become harder to hold down |
| AI demand for RAM and storage | Consumes component supply | Phone makers face tighter availability and higher costs |
| Rising chipset and production costs | Pushes global manufacturing expenses higher | Brands adjust selling prices upward |
The Impact Is Global, Not Just Local
The price problem is not limited to Indonesia or any single market. Once component costs rise globally, manufacturers struggle to keep retail pricing low across countries, especially in price-sensitive markets.
That pressure becomes even heavier when local currency weakness is added to the mix. With more costs denominated in dollars and fewer ways to absorb the increase, distributors and brands have less room to defend lower prices.
Kisen Kumar’s market read suggests that this is why smartphone pricing has become so difficult to normalize. The issue is not only about one weak currency cycle, but also about a broader shift in technology demand driven by AI.
Why Cheap Listings Can Be Misleading
A lower sticker price on a phone does not always mean the industry has truly turned cheaper. In many cases, that price gap comes from promotions, e-commerce discounts, or the clearance of older stock.
In other words, temporary deals should not be confused with a lasting drop in production costs. If component prices remain high, manufacturers will still find it difficult to cut normal selling prices in a permanent way.
That is also why newer models often arrive with higher price tags than the generations they replace. Even when some products appear more affordable at retail, the broader cost structure may still be under pressure.
How Long Could The Pressure Last?
The chance of a meaningful price correction in the near term appears small. Kisen Kumar cited the view that the current uptrend may continue, even if the exact endpoint is still uncertain.
Several research firms, including IDC and Gartner, are also projecting that the situation could continue through the end of 2027. As long as component prices do not return to normal, smartphone makers are likely to keep struggling to reduce prices significantly.
For consumers, that means watching for promotions may be more practical than waiting for a broad market reset. Any cheaper offer is more likely to come from a sale event or older inventory than from a real easing in manufacturing costs.
Until exchange rates stabilize and AI demand stops pulling so heavily on memory supply, smartphones are likely to remain expensive. For buyers hoping for a rapid return to the cheaper pricing cycle, the market appears to be sending a clear warning: patience may still be required.