Logitech Indonesia has chosen Edward Sudjono as its newest MX Ambassador for Indonesia, placing the UX designer and content creator at the center of its latest MX campaign. The move reflects Logitech’s growing focus on creative professionals who work quickly and rely on precise tools to match the pace of their ideas.
Edward, who is known through the @ux.edward account, has built a profile around design education and practical insights for creative work. His presence in the campaign gives Logitech a representative who is already closely associated with the needs of designers and other digital creators.
A creator profile built around design and education
Edward Sudjono is recognized as both a User Experience designer and an educational content creator. Through @ux.edward, he regularly shares design knowledge and working methods that have attracted attention from younger designers.
His background in UX design also means he is used to work that demands strong attention to detail. That experience aligns closely with the expectations of creative professionals who need both speed and accuracy in their daily tools.
What the MX Ambassador role involves
As MX Ambassador, Edward will take part in MXperience Club, an exclusive Logitech Indonesia initiative. The program is designed as a meeting space for creative professionals to exchange views on design and on the use of the MX Series lineup.
The role places Edward not only as a campaign face, but also as a bridge between the product line and the creative community. Logitech sees him as a user type that reflects the needs of professionals who depend on precision throughout their workflow.
Why Logitech sees the fit as relevant
Logitech Indonesia Country Manager Bramasto Ari Wibowo said the MX lineup, including MX Master 4 and MX Keys S, is built for “masters of their craft.” That positioning highlights the brand’s emphasis on quality, detail, and productivity.
Logitech also points to features such as Actions Ring, Smart Actions, and Logitech Flow as part of the appeal for cross-computer control. In that context, Edward’s focus on efficiency and aesthetics fits the direction Logitech wants to communicate through its flagship MX products.
Why this matters for creative workers
Edward’s appointment reflects a broader reality for digital workers who need both speed and accuracy in the same workflow. Logitech is positioning creators like Edward as part of Indonesia’s growing creative ecosystem.
With his design experience and influence in educational content, Edward is expected to help show how the right work device can support the creative process. Logitech says it remains committed to supporting Indonesian digital talent in turning large ideas into reality through capable tools.
